Public relations professionals are a kind of a bridge between a company and its consumers, and their job is to improve the communications between the two groups. The job of a PR specialist is to create and promote the image of an organization. If you are looking for a job in the public relations, your possible employers will be advertising agencies, marketing firms, corporate advertising departments, publishing companies, government agencies, etc.
A public relations specialist has certain duties, such as preparing press releases, writing proposals, arranging and conducting programs, contacting the media and others. Sometimes, his responsibilities also include traveling, scheduling and meeting deadlines. A public relations specialist must be able to serve as an advocate to create a positive relationship between the public and the company. Moreover, he must handle the media, the investors, the government, etc.
In order to become a good public relations specialist, you should develop certain skills. For instance, the speaking and writing skills are vital in the public relations, being able to communicate thoughts, both, with the mass public and the employee, organizational skills to maintain schedules and deal with proposals. Among other important skills should be mentioned creativity, being able to work under pressure, initiative, decision making, and sensitivity to public.
As in any other field, the public relations specialists must be experienced. The employers want to view in a public relations specialist a good quality of written and verbal communications, therefore, a degree in English may be a good base. As for the other aspects of the public relations, an additional specialization is required. It can be a specialization in the Public Relations, Communication, Business, Advertising, and Political Science. Internship is a great way to gain a first-hand experience and to see if this kind of job is for you. It can even give you and edge above other candidates as the public relations industry is highly competitive nowadays.
Job earnings. Although it is notorious that starting salaries of the public relations specialists are low, they can range from thirty five to fifty thousand dollars. As a rule, those public relations specialists, who work for private companies, earn more than government employees.
According to the Occupational Outlook Handbook, the field of the public relations is increasingly growing, as well as the amount of graduates with the relevant degrees. Due to this fact, the job market is highly competitive; therefore, some experience or internship is of great importance for the job seekers.