For many businesses out there a change has been an inevitable, but at times a desirable necessity, as the change indicates the companies' progress and without changes no real growth is possible. However, the change in managing channels can represent quite a challenging thing to manage. It will require a great deal of good partner relationship management and communication. Thus, in this article we will discuss a very significant problem of introducing changes in managing channels and some things that have to be taken care of for making such changes a success.
Managing channels, you may come to the point in your company history of development, where you may clearly see a vital necessity to introduce certain changes. Nevertheless, as a rule, any changes can be hindered by entry level managers, employees or other parties, involved in those changes. Therefore, one of the primary factors, which will determine the overall success of your change policy implementation, is clear a communication and persuasion. Before you can really start to move on with your changes, you should be able to arrive at some point of agreement first, both with your managers and with your partners. You have to be able to clearly communicate your ideas and message and to explain your further plans and strategies.
If some of those changes in managing channels include working with new partners or extending your work with the existing ones, you should be able to change your approach to building up relationships with them and providing valid rewards for motivating them. If the changes you desire to implement include, for instance, a transfer of all your vendor or supplier management in the online world, you have to be able to motivate your partners enough so that they would be willing to cooperate with you in new for them ways. If you plan to increase the sale levels of your vendors, you should make certain provisions for rewarding such partners.
Another proficient key factor for implementing changes successfully is discovering who and in what ways is going to be affected most by them, as some parties will perceive your changes as something positive, whilst the others will regard them from a negative point of view. Consequently, it is indeed crucial and helpful to determine who and how your changes will influence. Remember that those, who are influenced by them in a positive way, will take much less time and effort to realize those changes and get used to them. Those, who are affected in a negative way, will take longer time and more efforts to accept those changes. It means that you have to be very attentive to your stakeholders and partners.
In addition, the matter of communication of your change news to your partners should also be handled with much care. Do not send anybody to tell the news. Make sure you will send the person, who will be able to communicate your news clearly and with a due respect so that your partners will not feel offended and it will not harm your companies' managing channels strategy.