Internet is a fast developing and one of the most interactive media, suitable for advertising and promotions of brands, products and services. Internet offers advertisers a variety of tools, which can significantly improve their web site and product promotions. You may use a sophisticated web site design or build online forms to make your web sites more attractive and usable for your consumers. You may also use various means of communication, such as a direct mail or an instant voice contact, to attract and to enhance your web marketing and promotional techniques. In fact, with the further development of wireless communicational devices and interactive communicational technologies, the instant voice contact gains more and more popularity with advertisers. Online companies tend to enhance their IM (instant messenger) services with instant voice contact communicational possibilities both for a desk top PC and for wireless devises, such as sell phones, PDAs and pagers.
Recently, Google, for instance, has launched a new Google Talk instant voice contact program. This service is compatible with device applications that support the Extensible Messaging and Presence Protocol. It can make an excellent promotional and business tool for many online companies, as they not only can provide an instant online voice support for their products', sites' or services' users, but also to find new ways for promoting them. However, a major problem with instant voice contact programs is that most of them are not interoperable. Different online providers have developed different and incompatible with each other IMs, though the Google Talk IM is almost fully interoperable with other XMPP-based voice services, as well as networks ran by corporations, universities and individual users.
Nuance, Jabber.com Team was among the pioneers of instant voice contact services and the Google Talk uses Jabber's technologies to operate its voice contact IM services. Nuance instant voice contact messenger technologies allow IM users to gain an access to online voice communications from any stationary or cell phone, PC, PDA or pager. Instant voice contact users will be able to send text messages, voice messages or communicate through VoIP with their IM "buddies" at their desktops. Through the aid of Nuance Vocalizer text messages can be converted into the voice ones. It will make real time communications even more efficient, especially for business operations.
As it has already been mentioned, instant voice contact technologies open up a great prospective for the enhancement of online product promotions and advertising. Nevertheless, advertisers should be careful in order not to break their customers' privacy. Another aspect of instant voice contact communications is that they can be easily accessed, scanned and monitored by other people. Nonetheless, the market of instant voice contact technologies and communicational services experiences a rapid growth, and millions of people join the networks of real time IM or voice communications.