Of late outdoor and out-of-home advertising media has become a very popular approach to the product promotion. It is true due to a unique proposition the outdoor advertising offers to companies. It is practically the last mass advertising media, able to reach large mass segments of advertisers' target audience. What is more, it presents a vast variety of advertising means, starting with more traditional billboards and posters and ending up with place-based digital advertising displays and signs. However, despite all these advantages, there is a quite challenging situation with the placement of outdoor advertisements. The outdoor advertising is regulated by numerous state and federal laws. You have to be very careful not to break any of those laws and regulations and make provisions for the safety of the outdoor advertising campaign. That is the reason why it would be wise to use the placement services of advertising agencies.
In the United States there is a wide variety of advertising agencies with a different range of services. If you need only placement services, then you may turn to media buyers. A media buyer agency offers advertisers' placement services both on the local and nationwide levels. Such agency may help you do some planning of your future advertising campaign; they will grant you some good location spots for your ads and a rotation schedule. If you need more than only placement services, you may turn to full circle service advertising agencies. Lamar Outdoor Co would be a good example of such premier outdoor advertising agency in America. In addition to placement services, this advertising agency may suggest you design, research and other services. They will 'walk' you through the entire process of building up and carrying out your outdoor advertising campaign, both on the local or nationwide levels.
In addition to outdoor advertising placement services, there are companies that work with out-of-home place-based media. This is a comparatively new and fast developing area of advertising. Entrepreneurs receive a chance to reach their target customers at the places, where they are attracted by entertainment events. A good example of the place-based advertising is the advertising in cinema theaters. There are companies that will offer you services of placing your ads on large screens of cinema theaters, on digital displays of airports, restaurants, clubs, malls, sport event premises, etc. National Cinema Network Inc., for instance, makes available more than ten thousand cinema theater screens nationwide. It is a great opportunity for advertisers to carry out large nationwide advertising campaigns and reach all possible segments of their target audience or focus on some particular areas and reach the target customer audiences of particular locations.
All the above listed ways of outdoor advertising placement services deliver significant benefits to advertisers. Moreover, they save them not only much time and many efforts, they save them much trouble with legislation activities and regulatory agencies.