Entering or developing an online business, one has to approach and deal with such matters as online promotions and advertising. For, Internet media indeed offers business people a variety of different tools and means for carrying out their advertising campaigns and attaining their marketing objectives. Among those numerous Internet advertising options there is also listed banner advertising tool. Though, of late, some online advertising experts were tended to believe that banner advertising is sort of fading off in its efficiency and in its capability. Therefore, before engaging in it, as well as before engaging in any other kind of advertising, one should better learn more of some such essential information on the chosen advertising tool, as banner ad and banner service rates, availability of advertising spots, efficiency of such advertising and the uses of it. For, some kinds of advertising would better suit attaining such marketing goals, as producing impressions or clicks to your web site, while others are better at promoting your brand name and increasing consumers' awareness of it. So, let us take a look at some of such aspects of banner advertising.

If some while before banner ads were mainly used for getting people to click your web site links and landing on your web sites, meaning banners would produce pretty high CT rates, now, the efficiency of banner advertising basically has dropped to 0.2 percents. This has happened due to the over saturation of the online market with advertising messages. People simply stop paying attention to them. Thus, one really must consider the profitability of investment in banner advertising and such matters as banner ad rates may become the decisive factor for many advertisers. However, many online marketers still believe that banner ads are not done with. For, this kind of advertising and quite affordable banner ad rates, if properly used, can greatly benefit online advertisers and can find place in their advertising campaigns. For, online banner ads are equal to the outdoor banner advertising. Saying this, I mean that banner ads, with their quite affordable banner ad rates and many available good spot locations, allow advertisers to increase consumer awareness about their brand and to carry out reminding kind of advertising. Moreover, if properly placed, banner ads can still generate some CTR.

Now, as to the affordability of the banner advertising. Here are some more or less standard online banner ad sizes and the prices for those ads many vary, depending on the banner size and its location. Full banner size is 468 x 60. There can be also used 392 x 72 Full Banner with vertical navigation bar. 234 x 60 is the size of a Half Banner. 125 x 125 would be the size of Square Button banner. 120 x 90 Button #1 and 120 x 60 Button #2 banner sizes, when 88 x 31 is the size of Micro Button banner. Finally, 120 x 240 is the size of a Vertical Banner ad. Banner ad rates are usually calculated going by the CPM or cost per thousand impressions and CTR or cost per click-through basis. Thus, a common banner ad package may consist of 100,000 impressions. CPM (cost per thousand) can be from $20 to $100 per thousand impressions, with $50 being about average.