Under the drug advertising, you should understand that any presentation aims at promoting in a direct or an indirect way the sale or release of any drug, which have been approved. Advertising messages of the prescription drugs must meet specific requirements, therefore, they are thoroughly assessed in order to determine if the established codes of the advertising are not violated. Specialists claim this measure is necessary to be certain that the health of millions of people will not be under the threat.
In case all needed requirements are carefully observed, an effective direct-to-consumer drug advertising provides evident benefits. First and most important is that it gives information about new treatments, which may help recover those people, who have lost their hope . Second, it may encourage people to discuss the possibility of administering this new advertised medicine with a physician and thus, change previously assigned treatment for the better. Third, any person may learn form the advertisements that this or that symptom alarms a serious disease coming and, in case he has this symptom, he may decide to consult a doctor for the first time, creating an opportunity for the doctor to start testing and to make a correct diagnosis. Furthermore, the doctor may prescribe another medicine, more suiteable for the patient. However, even in that case, we see how the drug advertising motivates people to take care of their health. Finally, in spite of the unwearied efforts of the pharmaceutical salesmen, doctors have a hard time to learn immediately about all new drugs appearing on the market and what effect they might take. Watchful patients help them in this process.
Despite obvious advantages of the drug ads, there are a lot of opponents of the medicine advertising. Critics try to prove their point of view, saying that patients may refuse to follow doctor's recommendations and buy something they have seen on the TV instead of that buying a prescription drug. Even if we take into consideration these almost improbable arguments, can it be sufficient for the banning of the drug advertising ?
Probably, not. Obviously, those, who oppose the direct-to-consumer drug advertising, have their own reasons; nevertheless, when we see a new drug ad, we should remember that it may make happier and healthier those, who have forgotten how it feels, when you are happy and healthy.