The ads copywriting industry appreciates and rewards creativity. That is the reason why advertising agencies attract creative people. If you want to make a good ads copywriting career, you have to be creative.
The ads copywriting industry is a very exacting industry with real and fixed deadlines and clients' requirements, ranging from the sensible to the utterly insane. You are to arrive on a schedule with no regard to your personal life or anything else. The difference between being a professional copywriter and being a mere gifted amateur is an ability to deliver a creative product on time in tough situations.
Advertising copywriters learn many things, most of which is of great importance during a project and relatively useless afterwards. Thus, if you want to succeed in ads copywriting, you should be able to integrate and simplify information, as well as to enjoy learning things.
Ads copywriting, as well as brochures copywriting and commercials copywriting, is not a glamorous work. Although the product of the copywriters' work may become famous, very few copywriters themselves achieve fame. Consequently, if it is fame you are looking for, you will be very disappointed.
Most of ad agencies give in latitude when you work, what you wear and sometimes even how you act in the office - all they need is a good job, delivered on time. However, you should not forget that advertising is a business. Most agencies and their clients have a nine to five workday and even though your actual work may be done at any time, you should be available during most of a normal business day.
If you decide to go freelance, you should know that this way has its advantages and disadvantages. You have your own clients and you can guide them to creative solutions that you like - that is an advantage. The disadvantage is that you have to do work, related to running your business, and freelance assignments tend to be lower profile projects than you will have at an ad agency.
If you are a freelance advertising copywriter, you must learn an advertising business. This statement might seem unconvincing. Many ads copywriters that work for an agency do not appreciate for the traffic department, for instance. Nonetheless, those, who are in the ads copywriting business for themselves realize the sensibility of tracking time and tasks and keep deadlines from colliding. If you do not learn that, you may end up making timesheets for yourself. The same is true of media, researches, productions, accounting, account services and other departments that are taken for granted in an ad agency. If you do not know how to find clients, it means you need more experience in the industry.
Website ads copywriting does not differ much from writing for television ads, magazines or newspapers. The main goal of website ads copywriting is a delivery of a message that must stop a visitor for that 'split second' to ponder the point or issue being presented. An integral part of a successful ad copy is using the so-called 'stop words' - words that catch the attention of the reader.
If you want to become a professional at website ads copywriting, remember that this type of copywriting is only effective if there is a call-to-action statement that gets a visitor to click or make some other active moves, guided by a website owner. You should be able to put themselves in the mind and shoes of a visitor and 'second guess'- the feelings, when reading the words.