Adding another interactive agency to its stable, Grey Digital acquired Beyond Interactive, a full-service online advertising agency in July, 1999. Beyond Interactive served such clients, as Nickelodeon, Primedia, Advanta, Borders Books & Music, Petstore.com, Third Age, FortuneCity and Newspage. Beyond Interactive started operating as an independent brand and its management team continued to run the company.
At that time Beyond Interactive offered the following services: the online media planning and buying; the campaign management; the return on investment (ROI) analysis and optimization; the affiliate program management; the permission marketing; the viral marketing and online promotions.
"We are delighted to join forces with this entrepreneurial online advertising company, which has experienced an explosive growth under the leadership of Jonn Behrman," said Edward H. Meyer, the chairman of Grey Digital, the president and CEO. "Together, we intend to leverage Beyond Interactive's capabilities and proprietary technologies across the entire digital marketing network of Grey Digital. This acquisition will enable us to provide clients with a full spectrum of the most advanced Internet communications in the industry."
Grey Digital has seven point eight billion dollars in billings, which makes it the largest agency in the US. It also ranks as the sixth largest advertising agency in the world. Grey's worldwide interactive holdings, with revenues in excess of seventy five million dollars annually, rank among the top three companies on Adweek's "Top 50 Interactive" list.
In March 2004, the digital advertising agency Beyond Interactive has earned both the first place and the second place accolades in Advertising Design from the American Design Awards for their work for 3M's Post-it Pop-up Notes and Flag Highlighter.
"We are extremely proud of the awards," said Nick Pahade, the Managing Director of Beyond Interactive. "Working with Grey Worldwide, MediaCom, and the 3M client has helped lead to great work." "It is not often that we come across advertising pieces that evoke an excitement through the interactivity with the audience," said a spokesperson for the ADA. "The online ads, created by Beyond Interactive, did not only succeed by introducing the client's line of products to the public through the effective design, but allowed for the audience to take a virtual 'test drive' of the product through a fun and interactive medium."
Media companies of Grey Digital include Grey Interactive Worldwide, MediaCom Digital and media.com, the media service companies, specializing in the cross-platform media planning and the Internet media buying respectively.
Today, Beyond Interactive is a MediaCom company that is a partner company of WPP. MediaCom is one of the world's largest strategic media planning and buying companies. With more than thirteen billion dollars in global billings and offices in eighty one countries, MediaCom provides business-building media solutions for some of the world's largest advertisers. MediaCom is a partner company of the digital marketing group.