If you run your business and advertise online you have most probably already discovered the advantages and advertising opportunities offered by one of the largest online companies, called Google. Being a leader of online advertising, communications and search software market, Google engine indeed has some brilliant online promotional opportunities to offer. Moreover, Google advertising options and opportunities seem to be very easy to use. Nevertheless, before engaging into investing advertising dollars in Google advertising campaign, one definitely has to learn more about using this media and to consider some of Google special features, such as Google ads rates, etc. So, in this article we will take a look at some of such information.
As to the Google ads rates, one can make a minimal bid of 0.05 and maximum bid to 100 dollars. However, Google does not exactly tell you how much you will pay in any particular case. For, in the case of bidding 3 dollars, you may pay for every click anywhere from 0.05 to 3 dollars. This is one important thing to learn about Google ads rates.
Another important thing about advertising with Google, is that this search engine does not allow you to learn the information on how much your competitors are paying for their clicks. At a first glance, this may look like a disadvantage. Though, if you consider that Google will not disclose your advertising information of this sort to your competitors, too, you will like it better.
Another important thing to find out, when advertising with Google, is its clickthrough rate. If your clickthrough rate is high, Google will get your ads better and higher ranking, which is crucial indeed for the success and efficiency of your advertising campaign. For, the higher your Google ranking is, the more chances there are that your ads will be shown among the top ten or twelve search results of this engine. This immensely increases your further chances to success and to drawing your prospects' attention to your ads and consequently to your web site.
Those were some things, which relate to Google ads rates and now let us take a look at some other Google advertising option advantages or shortcomings. Among them there is the option of selecting the language and country for your advertising campaign. This allows advertisers to better target their ads and to be more efficient in reaching their target customer audiences.
However, in spite of all those above mentioned advantages of Google advertising, this search engine has its shortcomings, too, and dropping low CTR key phrases or words out could be considered as one of them. For, Google does drop out some key words or key phrases, which in the previous campaigns did not prove to produce high CTR. However, this way the search engine somewhat limits your advertising possibilities. For, some of those words or key phrases may suit you very well and may exactly match up the content of your web site or the way of your business is carried out.
So, after all, when you are able to learn more about Google advertising options, you can make a better choice as to how to spend your advertising dollars in the most efficient way.