Many of us think that getting free publicity is a confusing and intimidating task and have doubts as to using it.  But it is widely known that free publicity really works!  If you need to attract some new customers, drive targeted leads to your Internet business, and increase your visibility free publicity is perhaps the best way to do it.  The following five key steps will help everybody who is looking for free publicity.

1. Website focus. Your site should be focused on a specific category of products or services. Editors often check if your site products correspond to the products that are mentioned in your press release. This is one of the most important moments in getting free publicity for your products. In case editors, while checking your site, see that you offer services or products in the same category your chances for getting free publicity will increase greatly.
2. Choose only proper magazines for your products or services. Many people send their press releases to every available magazine. This is the wrong thing to do. It is not only ineffective, but also irritates editors when they get the information that is not related to their subject and is not interesting to their readers.
3. Remain patient when emailing editors. It may happen that you will not hear a word about your press release for a couple of months and then all of a sudden you see it running. So it is really important not to lose patience. It can take weeks before an online magazine uses your press release and from one to six months for a printed magazine. That is why it is necessary to target both.
4. Answer editor's requests promptly. It may happen so that editors will want to contact you, so you should be prepared for that. They may need some additional information about your products or services or ask some questions about your company, or perhaps they would like to include your press release in their next issues. Editors can also need some photos of your products, so be ready to send them as quickly as possible. The best way to do this is to have a couple of such photos on your computer in order to retrieve them easily and send within several minutes of receiving the request.
5. Always try to find ways to personalize your press release. Make some researches to find out the editor's name and e-mails in order to address him or her correctly. Avoid such forms of addressing like: "To the editors of the magazine", address the e-mail to the specific editor of the magazine.

Make sure you follow these steps and soon you will see how easy it is to get free publicity and become prosperous.