The management of large corporations, such as the Federal Express Corporation, for instance, often times understand that the further development of their business and its success may greatly depend on their ability to create and launch efficient and brilliant advertising campaigns or to engage creative PR and advertising professionals to do the job for them. There is no doubt that the Federal Express Corporation was able to successfully manage the task.
This company was founded back in 1971 by Frederick W. Smith. At first, the company's headquarter was situated at Little Rock, Arkansas. However, in 1973 it was moved to Memphis, Tennessee. Its first name Federal Express Corporation was received in the same 1973 year, though later on during the course of its history, the Federal Express Corporation was introducing different variations of it and finally ended up with the FDX Corporation name. The name Federal Express Corporation was chosen by Frederick W. Smith; thus, it would symbolize the company's ambitions to win the national market and to gain some government contracts as well. During the first years of its existence, the Federal Express Corporation utilized fourteen Dassault Falcon 20s and connected arount twenty five American cities.
However, presently, this company operates the markets of many different countries of the world and has purchased many inner USA as well as foreign companies. Although its first and main field of expertise was the air courier industry, later on the company developed other branches of its business and won other markets, such as the air passenger transportation, for instance. It happened when the Federal Express Corporation purchased Flying Tiger in the year of 1989. Later, in 1998, the Federal Express Corporation made some further acquisitions and purchased Caliber System, Inc, which at that time owned RPS, Roberts Express, Viking Freight and Caliber Logistics. It actually was the time when the Federal Express Corporation introduced its new FDX Corporation name, though finally this name was secured by the company only in the year of 2000. Presently, the FDX Corporation has over two hundred and sixty thousand employees in different countries of the world on staff with it and its annual revenues in the year 2005 came up to thirty billion dollars.
The Federal Express Corporation was successful not only in expending its business, but also in creating and launching extraordinary, creative and highly efficient advertising campaigns and in finding excellent advertising partners, such as the Ally & Gargano Advertising agency, which created for the company its famous Fast Talker advertising commercial. Besides the Fast Talker, the FDX Corporation also developed some pretty successful slogans and advertising messages, such as the European FDX "Whatever it takes" slogan or "Absolutely, positively" slogan, which, in fact, made this company well known for its consumers.