Signs are efficient advertising tools, for they allow companies to reach large masses of their consumers with their company or brand name and logo. Sign ads are frreqyently used for increasing the customers' awareness about new products or brands or as a reminding sort of advertising. However, one of the most significant shortcomings of sign advertising is their inability to be informational media. As we at times may see, many advertisers still use much text and overload their sign designs with complex images. Therefore, let us take a look at some pieces of advice professional sign makers can provide their clients with.
When you are about to create your sign designs, first of all you have to sit down and clearly define for yourself the goal of using such signs in advertising. It might be that you wish to put out some signs, which would show your customers the way to your establishment, or you may simply want to remind them about the presence of your company in their city, town or neighborhood. You may want to let them know as well that you have a season of sales in your store or you have significantly extended the range of goods you sell. Set up your goal.
Now, you are on a stage in your sign designs, when you have to settle down the matter of spots and sizes, and where you want to locate those signs . If your signs are going to be located on a highway or in streets, where people would have only a few seconds for viewing them, plus they would read them from their moving cars or passing by them, you have to carefully select sign sizes and their design. Very small signs would simply be unreadable for your customers. Nevertheless, if you are limited in your budget and cannot afford large format signs or such signs are not permitted, you have to do your best creating sign designs. In any case, never try to make your signs too informational and do not overload them with much text.
Probably, the best solution for signs of any size would be to place your company name and logo on them. That is, certainly, if your company or store name, for instance, is descriptive. Names like "Computer Land" or "All for construction" are great for locating on ad signs. Such business names and signs provide people not only with directions to your store, but give them information on the sort of business you run and on kinds of goods they may expect to find at your store.
Nonetheless, if you cannot cut down your sign text to your brand name, try to locate only the most essential information there. In addition, you should be very careful as to the fonts you choose for your sign designs. Very intricate fonts, even though they may look good, still may not be readable. Ceratinly, you will be able to read your signs close at hand, but you have to keep in mind that people might read them from across the street or from moving cars, etc. Make them simple in the respect of fonts and texts, but do not save on creating high quality graphics, since contrast and a bright graphic design and images would only increase the efficiency of your sign ads.