Today, the Internet represents advertising media with probably the largest customer audience coverage. The number of Internet users increases every year. Advertisers, in their turn, make efforts to reach different segments of their online target customer audiences with their advertising messages. Therefore, the Internet and advertising are closely related. The online advertising and web promotion has many different tools for reaching customers. Banner ads and keyword text links are among the most frequently used ones.
Text ads include some information about advertisers? sites, products and their site links. Most of the keyword text links are found by customers through such major search engines, as Google or Yahoo. It means that the keyword text link advertising is rather a passive way of web promotion, as advertisers do not contact their customers. They can do it only if those customers find their sites through search results, visit them and register. Nevertheless, such passive advertising is still quite efficient and it has certain valid advantages. If advertisers use proper keywords for their site promotion, they will direct valid traffic of active and ready to buy searchers to their web sites.
The banner advertising is carried out through locating your banner ads on other sites. The best place to locate them is the first page of your affiliate site. Many banners include moving picture elements, photos or creeping lines. Nonetheless, many people use text banners as well. To locate your banners on some web sites, you have to become a part of an affiliate program. When you enter such program, you should determine what payment model to use. You may also specify that your banners will be visible only to customers, who open that page from particular page links or keywords. Selecting sites for your banner locations, you should pay attention not only to high quality traffic of those sites, but also to their thematic side. Your banner advertising would be more efficient if your affiliate sites are built around related to your site themes. The banner advertising is a more proactive form of the web promotion.
There are several other clues about the web promotion that are worth of your attention. Certainly, every site owner's goal is to increase the site traffic. Making steps in that direction, you should find out who your competitors are and how dense is the competition. In order to attract customers, your site has to be able to stand out from the crowd.
Next, you should pay due attention to selecting proper keywords and registering them with search engines. Designing your site, make it a user friendly one. If your site takes a long time to load, most people will leave it even before they can take a look at it. The best position for your keywords is high up at the pages of your site, for many search engines ?prefer? such page arrangement. Do not forget to include them in your HTML tags. Always keep in mind that the poor ranking of your site in engines? search results can be caused by inappropriate page arrangements. There is no matter too small, when it comes to carrying out your web promotion.