In our days, only few companies do not use promotional items for advertising their brands, products and services. One of the reasons to use such products for your promotions is that they are extremely cost effective. Using different promotional gifts for attaining various marketing and even management tasks, you may earn or even save your company a lot of money. Promotional items can be used to increase your sales rates, to motivate your employees, to start or build up relationships with your business partners, suppliers, retailers, etc.

Promotional item advertising is an excellent marketing tool that produces a high ROI. Additionally, promotional gifts advertising results are quite measurable. Most companies want to know how their investments are recompensed and what advertising results they are producing. One of the approaches to advertising effect measurement is CPI (cost-per-impression).

Any of your promotional items will certainly produce at least one impression, as when your customers receive your gifts, the ad information is exposed to them. However, more durable promotional products will produce more impressions. A twenty sheet notepad, for instance, with your logo and company name, imprinted on every page will produce at least twenty impressions, though the price and quality ratio of your promotional items should also be taken into consideration.

Usually, more expensive items are more durable. Some of the cheapest ones usually are fit only for one time use. Among such promotional items there are drink stirrers and sticks. Nevertheless, such non expensive promotional items can allow you to reach a large number of your target customers and introduce your company name and logo to them. Drink stirrers are great promotional gifts for giveaways and also for supplying with them your business partners, such as restaurants, cafes or coffee and tea retailers.

The prices for drink stirrers may range from 0.02 to 0.15 dollars per unit. Most companies that sell such promotional items set the minimal order amounts. For the most part, the minimal order you can make should cost no less than two hundred and fifty dollars. Imagine how many drink stirrers - promotional items you can purchase for two hundred and fifty dollars! Most companies will give a significant discount if you purchase from them a large quantity of items. You may consider it a good deal and you will not have any problems, distributing those gifts, as people greatly enjoy receiving them.

Researches show that customers, who received even small promotional gifts from companies, tend to be much more open to their sales consultants. Moreover, such consumers are able to recall giver-companies? names after a long period of time and they are more willing to share their contact information and give referrals.

Supplying your customers with promotional items, you make them advocates of your brand and encourage their brand involvement. Although most companies resort to promotional advertising, customers do not get tired of receiving such gifts and this advertising media remains functional and produces excellent results.