Psychology determines three main aspects of the human personality, which influence people's perception of the surrounding world. Advertising is perceived by customers through the filter of their mind peculiarities and emotions. Therefore, it is crucial to know those secrets and skillfully use them in the advertising. They are the following:
· Cognitive aspect,
· Emotional aspect,
· Behavioral aspect.
However, the advertising is able to affect the human personality and is quite able to stir various emotions and even motivate their behavior; these three aspects have much to do with the perception of the advertising by the customers. They determine the measure of the advertising efficiency. Thus, there is a connection between the advertising efficiency and a human ability of perception. The knowledge of these human mental secrets may help an advertiser to create more effective advertisements.
Psychologists have proved that the advertising affects and stimulates the cognitive, emotional and behavioral aspects of the human nature. It is able to form new habits and change habitual emotions and attitudes towards products and brands.
These three aspects is a filter through which the customers perceive the advertising. They also determine the effect it will have on them.
Therefore, such mutual correlation requires from the advertisers to study more thoroughly the customers' psychology, behavioral habits and the secrets of their mind.
The cognitive aspect of human psychology includes five main characteristics to study:
All these essentials of the human personality are a matter of great importance for the advertising. Thus, every ad message has to affect and stimulate the customers through them and use all the possibilities they offer.
The quality of the advertising performance is very important due to the impact it makes. A low quality advertising product will be less motivating to remember it and to act upon it.
Researches show that the advertisements have even more competition to meet than the products do. Consequently, it is fundamental that the customers might perceive, remember and behave upon what the advertising communicates to them. The studies of the human cognitive function secrets become very important in the view of the above mentioned perspective.
Possessing secrets of the human personality and the cognitive function may lead you up the way to success in your advertising campaign and increase the level of return on the investment.
It is obvious that the advertisers cannot change the built-in functions of the human mind and ways of perceiving things, nevertheless, they can properly employ the knowledge about them and choose the right ways of affecting and motivating the customers through offering a more relevant and comprehensible advertising, able to direct the customers to an action and to forming some behavioral habits.
Learn more about the secrets of your customers' mind and psychology, and then you will save much trouble and funds creating ads and promoting products.