Who could have imagined a century ago the living advertising objects that move? Who would believe it fifty years ago? Today, with the current advancement of the technologies, we do not know what will happen in a year from now but we are ready to believe anything as progress generates progress. Digital technologies transformed the advertising industry just as hand-painted boards were replaced with computer-made outdoor advertising. Nowadays the digital novelties are applied in advertising everywhere: in advertising networks, in-store advertising, interactive kiosks, corporate identity branding, tradeshow displays, electronic menus and lobby displays, campus bulletin boards, community bulletin boards, arrival and departure schedules, franchise communication systems, emergency announcement systems, and in many other places.
To meet the quality criteria street digital billboards must be flat, lit well during day and night, be waterproof, flexible and modular to be configured and adjusted to different sizes and aspect ratios. There is a system that meets all these requirements, and this is a digital signage system. It includes an authoring console equipped with content management software, which allows the definition of content in a variety of playback formats, a server, to which finished content is uploaded and from where it is distributed to different displays in the network, a distribution infrastructure, consisting of a data network or fiber optic or CAT5 cable, which broadcasts media from the server to the displays, and digital signage displays, which can be plasma displays, LCD monitors, CRT monitors, or kiosk stations.
This kind of advertising makes it possible to work in real-time advertising and show always only the latest and most relevant information. It allows the information to be updated on the fly from one remote authoring station and broadcasted immediately to audiences regardless of location. This kind of advertising has already proved itself efficient. Current customers are more likely to purchase products advertised on digital signs. When using this kind of advertising you save on printing costs and processing time. You can use it not only for your own advertising needs but also sell advertising time on digital signs to customers or suppliers. This infrastructure transmits the digital video and audio from the server to the appropriate displays, and it is a key contributor to actual digital signage performance. In addition, as the connecting component for all displays, the distribution technology can be a significant part of the project budget. That is why choosing the correct distribution technology is vital in ensuring a successful digital signage installation. Keep up with novelties, and you will always be ahead.