The term 'merchandising' is used when we want to describe products that advertise another product. Have you ever purchased a poster, t-shirt or pen with your favorite band's or artist's name, logo or picture prominently displayed? If your answer is 'yes', then it means that you have bought one of their merchandising products. These products are also called promotional products or promotional items.
Any thing can be used as a promotional item: from bottle openers and decanters to dolls and baseball and volleyball items. The most popular and effective usage of these items is to give them away in 'Goodie Bags' to radio stations. They will use them as prizes to build up their listening figures.
Merchandising is used on a regular basis by Television, Film and Record companies. In order to create a 'Brand Interest', they are raising public awareness about a new artist or the latest release. Large companies use several different products and give away thousands of freebies for their promotion or merchandising. However, this is not financially viable for a new company or a small business. Thus, most of them produce their own merchandising, or in other words create their own promotional campaign at a reasonable cost. This practice is especially popular among unsigned artists without the substantial funding.
If you are one of them, follow easy recommendations below and you will surely succeed in creating your own merchandising. You can use software programs to design and print your own iron on logos for T-Shirts, Mugs and other items available from most PC shops.
Get it cheap. Pens with your logo printed on them, mugs, t-shirts, CDs, baseball items, etc. can all be produced at a reasonably low cost and given away as promotional items. Keep track of stock including 'give aways' and do not overcharge.
For instance, you have decided to use baseball items for your merchandising or promotion. First, decide what exactly you can afford: t-shirts, caps, balls, etc. One of the most popular baseball items are baseball caps. Hence, when making them your promo items, make sure to place as much info as possible onto available space. Nevertheless, you should avoid a product that looks too busy. Clarity is a key. A Logo, Name and Website Address should be included on all larger items. Incorporating the name and website address into your logo will save both space and produce more effective results.
If you do not want to spend you time on creating your merchandising products, you can order them from a manufacturer. Let us use the same example - baseball items. Make sure your promotional baseball items are of a good quality and your info is displayed properly. If you choose caps from all baseball items, remember that some manufacturers can offer designing your unique custom baseball hats. Or you can choose from a wide assortment of hat styles, font styles, top designs and graphics to design your own baseball hat. Simply pick a hat style, color, lettering, graphic and custom artwork. The same can be done with any other thing to make it your promo item.