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Article summary: Think you work well with your ad agency? You probably don't. Companies go to ad agencies to get results. And if you're like most companies, it is a very one-way relationship. This is especially true when your company is larger than the ad agency. Although you have the size advantage, they have the edge with experience. Remember, they do advertising for a living! Don't expect to go into the relationship as the boss of them just because you're paying them. Read entry article
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