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Article summary:
In March, 2005, Jaguar Cars selected Euro RSCG Worldwide as its new worldwide advertising agency. The list of Euro RSCG's competitors included six agencies: the incumbent, Y&R; JWT, Berlin Cameron/Red Cell; Kirshenbaum Bond & Partners; M & C Saatchi and Leagas Delaney. Among Euro RCSG's responsibilities were the creation and execution of Jaguar's global advertising.

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