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Article summary: Brown is a new black. In fashion that trend might last only a season, but in advertising it could last a lifetime. According to the Universal McCann Insider's Report, the overall ad spending in 2001 dropped an estimated two hundred and thirty three point seven billion dollars, down four point one percent from the previous year. The industry has suffered its worst advertising spending decline since World War II due to the softened economy and the events of September,11. Read entry article
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