There are many books, magazines and web sites that describe human perception of colors. Usually they explain the psychological meaning of the color and a certain influence on our feelings like "red is aggressive" or "blue is calm". But do we use only one color in our web sites? Of course not! Look at any site - there are a lot of different color combinations. Exactly these combinations influence our feelings, emotions and desires. A better understanding of color combinations or basic color systems will give you additional advantages in creating and promoting your website.
Here are some descriptions of the basic color schemes that will help you to navigate through color combinations to create effective web sites for specific purposes (for example, to evoke the desired emotions).
- An achromatic dyad "Black - White".
Without any tints these colors are used to express complex, abstract ideas like "Good and Evil", "Man and Woman", "Life and Death". This combination gives the impression of the extra seriousness so do not use needlessly.
- An achromatic group "Black - White - Grey"
This combination is useful for conveying a lyrical mood, focusing attention on nuances in relationships. It is the best combination for a web site related to poetry.
This means that we use only one color except for the colors of the achromatic group (white, black and grey) to arouse clients' emotions. Everything is constructed in shades of one color. This system is used to demonstrate your professionalism in your sphere.
- A system of diametrical oppositions.
This system is based on the pair of so called complementary colors and their shades. These colors are situated on the opposite sides of the color wheel and that makes them to be harmonious colors. These pairs are: "red-green", "red-orange - blue-green", "orange-blue", 'yellow-orange - blue-violet", "yellow-violet", "yellow-green - red-violet". These pairs are good for any site.
- A three-colored system.
There are two different types of this system:
- a chromatic three-colored system. In this color system colors are taken at the equal distances in the color circle. In order to make a harmonious web site you need to make three steps between the chosen colors.
- a "white - black - red" system. This system embodies the Universe itself. This combination gives an expression of maturity and good classical taste.
- A four-colored system.
There are also two types of it:
- "Red - yellow - blue-green" and their shades. This system reflects a dynamic mess, a cheerful chaos, and a childish mood. It is irreplaceable for comic or clown genre.
- "Red - white - black - yellow ochre". These colors are the symbols of faith, peace and stability. This is the best combination for banks or law companies.
- A many-colored system.
All seven colors are arranged one by one like a rainbow in this system. It is the best choice for sites connected with children's or religious subjects.
Knowing the meanings of color combinations you can create a perfect site for your own purposes.