The Coca Cola Company is not only one of the most successful global brands, but Coke is also a company, which takes seriously its corporate citizenship responsibility. Although foru hundred Coke's brand beverage products are sold on more than two hundred different international markets in two hundred different countries of the world, the Coca Cola Company has not grown to be a global brand, indifferent and insensitive to local countries and cultures.
One of the major aspects of the Coke's corporate culture and philosophy is working on local levels, becoming local investors, employers and citizens. The strength of this multi national company is in diversity. It is open to work with people that come from different cultures, speak different languages; with people of different race and gender; with those, who possess different skills and talents, as both people who work for the company and those who consumer the Coke's products speak on over one hundred different languages.
Having over one hundred and twenty years of history, Coke is a future oriented company, which holds to high moral and social standards. People at Coke believe that working together they can accomplish any intention, plan or objective they may set before themselves. Running a very successful company, people at Coke understand that all the market benefits and privileges of running a success business also imposes certain obligations and responsibilities on them. Therefore, refreshing not only their consumers with their drinks, but also the lives of people, who belong to the communities Coke works with, has become a valid part of the Coca Cola Company corporate culture and vision.
One of the Coke's social projects is connected with education, since people at Coke believe in the power of education, which is able to change people's lives for better and to open up new prospectives both for individuals and for countries, where those individuals grow up and develop. Thus, Coke has created the Coca Cola Foundation, an organization, which works on providing various educational opportunities by supporting educational establishments and programs.
The Coca Cola Foundation has three major directions in its work. Those are higher education, classroom teaching and learning and global education. These are the three areas, in which the Coca Cola foundation provides its support to educational establishments and programs. As in anything else, Coke holds to high standards of quality in education and through its social activities provides people with opportunities to develop and fully realize their creative and professional potential.
The Coke Company has a history of over one hundred years of supporting education, and in this way it carries out its obligations of a corporate citizen. Among the educational establishments, supported by the Coca-Cola foundation, there are different public and private colleges and universities, elementary and secondary schools, teacher-training programs, educational programs for minority students and global educational programs. In this way Coke is able to support education on all the levels.