As of December 2004, it is available in 88.2 million United States households and more than 890,000 U.S. hotel rooms. Globally, the network has combined branded networks and services that are available to more than 1.5 billion people in over 212 countries and territories. Since CNN's launch on June 1, 1980, the network has expanded its reach to a number of cable and satellite television networks (such as CNN Headline News), 12 web sites, two private place-based networks (such as CNN Airport Network), and two radio networks. The network has 42 bureaus around the world and more than 900 affiliates worldwide. CNN has launched many regional and foreign-language networks around the world. CNN debuted its news website CNN.com (then referred to as CNN Interactive) on August 30, 1995.CNN International now provides regional editions of its news service in response to foreign demand for less U.S.-centric news coverage, rivaling services such as company BBC World (CNN's main global competitor). CNN International uses local reporters in many of its news-gathering centers, though they cover stories from an international (some would still say U.S.) perspective. The most widely-used slogan at time of writing is "The Most Trusted Name In News" as compared to Fox News slogan "The Most Powerful Name In News". The current President of CNN/United States of America is Jonathan Klein. He was appointed in November 2004. CNN has its website www.cnn.com which includes everything from web-specific content to direct TV tie-ins, and even includes wireless and email-based CNN advertising opportunities. The resulting site performs three main tasks: First, it provides a high-level profile of CNN advertising powerful and highly desirable advertising audience. Second, it outlines the various advertising packages and programs available to advertisers. And third, it details the technical specifications for each online CNN advertising format. By using RSS feed in CNN advertising it attracts readers, mindshare and traffic. Even if anybody creates a page dedicated to unrelated topics, the CNN link will still be there. Right now users of My Yahoo! can select the CNN advertising RSS feed optionally when adding new content. CNN could generate much more readership and traffic by having Yahoo automatically include the CNN feed in the News section. CNN.com is the latest Web publisher to get creative with CNN advertising to combat the challenges of a grim economy. As the Internet ad market has withered, publishers have devised new forms of advertising to lure reticent marketers, including selling a number of pop-up ads and even "floating" commercials. Online news companies and CNN in particular generally tend to be much more adventurous with new forms of advertising, CNN with its CNN advertising including pop-up ads and things moving on the screens. But everyone is trying to make money, and this is a constant process of evolution of editorial standards online.