Today, CNBC provides business news programming, talk shows, investigative reports, infomercials and other programs. In 2003, CNBC moved from Fort Lee to a new headquarters four miles north in Englewood Cliffs, New Jersey. The new facility uses a completely digital video production. CNBC provides a variety of programs throughout the business day, presenting reports on U.S. businesses, updates of the stock market indices and commodities prices, interviews with CEOs and business leaders, and commentary from many investment professionals.
The following is the usual "business day". CNBC has operated international versions of its channel since 1995, when CNBC Asia originally launched. CNBC Europe followed in 1996. On December 9, 1997, Dow Jones & Company and NBC announced the merger of their international business news channels. It resulted in a merger of CNBC Europe with Dow Jones' European Business News, and likewise of CNBC Asia with Asia Business News. From then (until January 2006) the international CNBC services carried the tagline "A Service of NBC (Universal) and Dow Jones" (or depending on other local partners, a variation of this tagline). Correspondents from Dow Jones Newswires contribute to the channels.
CNBC Europe is headquartered in London, and CNBC Asia is headquartered in Singapore. Besides CNBC Europe and CNBC Asia, the network also operates a number of local business news channels in association with other companies. These channels include Class CNBC in Italy, CNBC-e in Turkey, CNBC Arabiya in the UAE, Nikkei CNBC in Japan, CNBC-TV18 and CNBC Awaaz in India, and CNBC Pakistan in Pakistan. CNBC Europe and CNBC Asia are rebranded in some parts of the world with tickers containing local financial information. This includes CNBC Nordic, CNBC Singapore, CNBC Hong Kong and CNBC Australia.
Like every Broadcasting company CNBC has its CNBC media buying and CNBC media planning strategy. The CNBC media planning includes the process of integration of marketing goals into the planning process, strategic planning and extensive research, customized plans adapted to corporate objectives, while the CNBC media buying like every other is a minefield of complexities. The CNBC staff develops a strategy of media buying and cuts various deals every day.
The CNBC media buying strategy is realized through the analysis, strategic planning, media buying and post-campaign analysis. The CNBC staff utilizes its established network of New Jersey- and overseas-based contacts to negotiate the best possible rates and gain the required space in media buying. Generally, media buying and the CNBC media buying inclusively refers to the strategic planning, negotiation and buying of: Television time, Radio ads, Internet advertising, Print media, Political campaign advertising time, and can be a complex business with variations in media availability profiles, rate card formats, booking lead-times, etc., let alone significant cost differentials and regulatory considerations.
In the states within the same continent, there are very often big differences in the establishment and usage of (for instance) television, compared with other advertising options. The CNBC media buying strategy is also dedicated to creating and implementing results-driven media advertising campaigns.