The Click It Or Ticket campaign is a good example of how such educational means can significantly increase both people's awareness and consciousness about some important social and personal life issues.  The Click It Or Ticket campaign was originally launched by the Nationally Highway Traffic Safety Administration of the United States. Its main goal was to increase the use of seat belts by drivers and especially by teenagers and young people. At first, the Click It Or Ticket campaign was launched and run for many years only on local state or county levels, and along with this preventive and educational means some states also issued primary or secondary safety seat belt laws. Together these two factors were able to significantly increase the use of safety seat belts, especially among the younger generation. The Click It Or Ticket campaign is a pretty targeted kind of advertising, aimed at reaching with its messages the audiences of sixteen to twenty four years old, though the most targets of this advertising campaign still remain the young male US population.

As it has been already mentioned, the Click It Or Ticket campaign together with issuing safety seat belt laws turned to be a quite successful means for increasing the use of these belts. For in the early 80s of the last century only some eleven percent of all the US drivers would use their safety seat belts. In spite of all the efforts, taken by the variety of educational and other volunteer organizations mainly on the local state levels, during the four first years of that decade the use of safety seat belts increased only by some four percent and reached the level of fifteen percent. Nevertheless, in the year of 1984 in New York State there was introduced the first mandatory safety seat belt use law. By the early 90s the other thirty seven states had followed the example of the New York State, though most of those states issued only secondary safety seat belt laws, which allowed officers to issue a citation for a seat belt infraction only in the case if a driver committed some other traffic violations. Nonetheless, the introduction of such laws has permitted many states to increase the seat belt use from fifteen up to fifty percent.

By that time, the Click It Or Ticket campaign was no longer a local thing. Demonstrating the importance of using safety seat belts and reinforcing the possibility of receiving a ticket for breaking the seat belt laws, these ads were shown during such popular, especially among the young men, programs, as Fear Factor, WWF Smackdown, Major League Baseball, NBA Conference Finals, NASCAR Live, and the Indy 500. Over a period of time, the Click It Or Ticket campaign produced some very positive results and proved to be quite efficient. By the beginning of a new century the Click It Or Ticket campaign had helped to increase the safety belt use among the young males from sixty five to over seventy two percent and among young women from seventy five to over some seventy nine percent. One of the latest 2005 Click It Or Ticket advertising campaigns made a further contribution into the safety seat belt usage and increased the percentage of people using seat belts to seventy nine percent nationally.