"Napster is committed to providing music fans with a superior digital music experience through powerful partnerships, unique programming and continued innovations," Alan Cohen, Napster's chief marketing officer, said. "We know that an effective communication of this message to consumers requires partnering with a media agency that can design solutions, which create a true audience engagement, and we are confident that with Carat Fusion, handling media, and Modernista!, now handling creative, we have the best team to help us achieve our goals."
"Napster is one of the most exciting and revolutionary brands of our time," Toby Gabriner, the president of Carat Fusion, stated. "Our work will focus on maximizing the strength of the brand, while never losing a sight of measurement and accountability. Napster has always been a force to be reckoned within the online music space, and we look forward to helping them go to the next level." Initially, Carat Fusion focused on planning and buying for the Holiday 2005 season, the most important of the year for the online music company. It also performed all media agency services.
Napster is the biggest brand in digital music. This is a subscription service that enables fans to freely sample the world's largest and the most diverse online collection of music. Napster offers its members an access to songs from all major labels, more ways to discover, share and acquire new music and old favorites with community features like the ability to email tracks to friends and browse the other members' collections. Napster Light is another company's offer. This is a "lighter" version of the service for those, who only want to purchase songs and albums a la carte. Napster is headquartered in Los Angeles with sales offices in New York, London and Frankfurt. It is currently available in the United States, Canada and the U.K. For more information visitwww.napster.com
As the leading digital and direct response marketing agency, Carat Fusion, is mostly focuses on building an engagement between consumers and brands. The company is a part of Aegis' Carat, the world's largest and the most famous independent media agency. Aegis' Carat media agency has more than fifteen billion dollars in worldwide billings. Carat Fusion is headquartered in San Francisco, CA. The media agency, chosen by Napster, Carat Fusion, also has four additional offices in Boston, Chicago, Los Angeles and New York. Carat Fusion clients list includes Adidas, Gateway, Hyundai, Kodak, Pfizer, RadioShack and the others.
Carat Fusion is a part of Isobar, Aegis' global network of digital companies. Isobar also contains iProspect, Freestyle Interactive, Stockholm-based FarFar and Boston Web development firm Molecular. Carat is also famous for developing an optimization tool, called Citadel. The tool is geared toward providing better data on where an individual sale or lead originated. It can pull either consumer data or campaign data and give the agency a good idea of the lifetime value of customers. For more information visitwww.caratfusion.com