With film-based photography there is a long lag time in the feedback loop - you have to take your film in to be processed before you see what worked and what did not. Taking notes can be burdensome due to a highly automated nature of the modern flash. Even professionals do not rely entirely on their experience and flash meters and really test shots with a Polaroid instant film, back in studio flash situations. Digital photography has one of the benefits of shortening this feedback loop considerably; however, it does not really help those of us, who still use the film.
The world leader of professional photography Cannon gained a perfect reputation not only among the customers, but among the competitors as well. Most of professional photographers associate the name Canon with powerful and qualitative innovations. Canon has brought such technological advances as Eye-Controlled Focusing (like in Canon EOS 5, 1992) into the world of photo. Canon digital SLR cameras, as well as Canon EOS cameras, are of top quality and widely popular.
Canon produces film cameras for both: professional photographers (for instance, the EOS 1 and 1 N, or the more recent EOS 1V) and for wide consumers (for instance, tiny ELPH series or the EOS Rebel cameras). Canon is famous for producing the best digital cameras. The company announced its first digital SLR EOS D30 at the Spring 2000 PMA show. Due to its perfect features and image quality, this innovation struck the Digital SLR market. Nevertheless, Canon did not stop at that point and soon the six-megapixel D60 was introduced. Later, the 10D followed. Each time Canon provided more features at a lower price.
Now, the world of EOS cameras is really turned into its ears. The reason is the Canon's creation - the new Digital Rebel, a six-megapixel digital SLR. Its price is one thousand dollars, including a lens. This is a challenge to such "sharks" as Nikon, Olympus and Fuji in the D-SLR market.
The name Canon EOS-300D "Digital Rebel" was borrowed from their famous "Rebel" line of the entry-level film SLRs. It offers many improvements and is similar to the 10D by its exposure features.
The new Canon EOS-300D is one of the best EOS cameras, as it is equipped with a CMOS sensor, which is very close to the one on the 10D, but it is slightly re-engineered. These two models' (10D and 300D) have exposure features very alike; though their main difference is in the design of the body. The use of plastic is much greater, the focus or metering modes are less controlled, a Custom settings menu is not added - these are the major changes.
The most striking novelty is a Canon EF-S lens, which was specially designed for the Digital Rebel only. It is sold as a part of the Digital Rebel kit, which means that if a 300D body is bought separately, the EF-S lens is not available as an intermediate purchase. This lens takes all the best of the size difference between a normal 35mm film frame and the Rebel's sensor. As a result, we see the reducing of the backfocus distance, cutting down the image circle and dropping quite a bit of size, weight and cost in the process.
Offering similar functionality as the extremely popular 10D model at a much lower price than the other EOS cameras is the main benefit of the Canon EOS 300D. Due to its continuous innovation, Canon is always the one to follow in the camera industry