Articles of category "International Business"

One of the biggest complaints we hear from people trying to do business in the U.S. government market is that it's impossible to gain access to key decision makers due to the highly regulated procurement process.

According to a study by the Winterberry Group, email marketing brings in $15.50 per dollar spent This is about 17% more than direct-mail campaigns and 73% more than telemarketing campaigns. In short, email marketing matters and if you're not sending out at least monthly email newsletters to your subscriber base, you should be.

There is a simple five-step process in putting a successful permission-based email marketing campaign in place. This process is reviewed below.

ASP - Application Service Provider. ASP's provide internet based software. Access - Database software. Part of the Microsoft Office Suite. Organizations often store customer data in Access databases.

For the last 100 years, companies have relied on traditional advertising in the form of catchy jingles, TV commercials, billboards.