Burger King is the second largest fast food company in America. Its main market competitors are McDonalds' and Wendy's. Founded in 1954 in Miami, Florida, presently Burger King has over eleven thousand restaurants, which provide this company indeed with the international presence in over sixty different countries of the world. Nevertheless, the main body of the Burger King restaurants is located in the United States of America. This global company is an employer of over three hundred and forty thousand people and, though of late, it has been experiencing some measure of slouch in its business; in the year of 2002, Burger King's revenues still came up to some eleven point three billion dollars.
Here are some other interesting facts about the Burger King fast food corporation. In the USA Burger King is listed among the largest advertisers and such acknowledgement is well-deserved, as in the year of 2003 this company has spent over five hundred and twenty five million dollars for its advertising campaigns and took the 62nd place in the listing of the largest US advertisers. Daily, each US Burger King restaurant serves about one thousand and forty customers, which makes it over eleven million customers daily for the entire Burger King network. Globally, Burger King makes over eleven billion sales annually.
In 1971 this company has opened its first Burger King franchise restaurant in Australia. The first Australia Burger King restaurant location was in Perth. Nevertheless, Burger King was not able to give its franchise the same name, since in Australia the Burger King name was already trademarked by some small business, which ran a small takeaway food shop. That is the reason why the Australian Burger King franchise was named Hungry Jack's. The name came from the name of the franchise owner Jack Cowin. Hungry Jack's network of fast food restaurants, which beside the standard Burger King product assortment also serves to their clients an Australian specialty: the Aussie Burger, came to prosper.
Presently, there are approximately two hundred and ten Hungry Jack's shops in Australia, though the Hungry Jack's name was fairly well excepted by fast food network customers, when the Australian trademark for Burger King lapsed, Burger King wanted Jack Cowin to rename his restaurants and give them the Burger King name. However, Cowin did not want this change and eventually this dispute was taken to the court. In 2001 this court case was won by Cowin and Burger King was ordered to pay seventy five million dollars to Hungry Jack's for the breach of the franchise agreement. Burger King founded its own shop locations in Australia, though they were mainly located in such places as international airports. Presently, there is about eighty one Burger King fast food restaurants in Australia.
The burger king franchise Hungry Jack's is pretty successful in running advertising and promotional campaigns. In 2005/2006 it created and launched the campaigns with the "O, Yeah" slogan. The company has also been successful with their Kids Club mascots, allowing children to have birthday parties at their restaurants based on different themes.