When you see a message, towed behind an airplane, you should know that it is aerial advertising. Aerial ads may appear over crowded streets at rush hours or over sunny beaches or at any location, where thousands of would-be customers will see and remember the message.
Aerial ads are effective for a wide range of products and services, starting from fast food companies, candy manufacturers and ending with websites or anything that, in your opinion, can be advertised through aerial ads. If you compare this advertising media to the other ones, it can be very cost effective, especially if you market your product to large crowds at special outdoor events, during drive time, above crowded places and if you want your name to be kept in people's mind long after the ads are not shown any more. In fact, with this advertising media you have a marvelous opportunity to advertise to thousands of potential customers, spending less than half a dollar per one thousand.
Aerial ads successfully work as their idea is based on human curiosity - when flying advertising banners appear over our heads, we gaze on a hunch at them with interest (as we would, when we hear a usual airplane) and our desire to read the message seems to be irresistible. Furthermore, people are more relaxed, when they are outdoors and they appear to be more perceptive to aerial ads.
Usually, aerial ads can be clearly seen by the target audience up to seventeen seconds. This time may not seem enough, but we must point out that most people are prone to watch the plane flying until it disappears from their sight, and it surely takes much more time.
Several surveys showed that eighty eight percent of respondents remembered they saw a banner and seventy nine percent of people, who saw the ad, remembered what product or service had been advertised and were able to recall most of its message. This figure may be attributed to the period of time the target audience sees the message and to the newness of this medium, which does not look like an average television or newspaper advertisement.
There are two most common forms of aerial advertising - flying advertising banners and aerial billboards.
Banners or letter banners are messages, made of separate letters that are connected together. Such banners are used to make a personal message, for instance, marriage proposals, happy birthday messages, anniversaries or graduations. Aerial billboards can be very effective, as they are huge panels with painted or computer generated logos, graphics, texts and they can even contain photo images. Alongside with these two types of aerial ads, there is the third one - a Logo Banner - combining both: an aerial billboard and a letter banner.
Flying billboards are especially effective for building brand awareness and thus, setting the business apart from all the competitors. When you start creating brand awareness, you should understand that it is important to know not only what a customer wants, but, in addition, what the best way is to communicate a brand image to potential consumers. Here, aerial ads can play a winning role for business owners.