Public relations are all about the successful communications. People are sociable beings. That is the reason why communications can do so much for any business, large or small. The saying goes ?it cannot hurt you what you do not know about.? However, such approach can be rather harmful in any business. If you want to stay in business, you have to know all about communications, your target audiences and the best ways to inform them about you, for if they do not know you, it may not harm them, but it will definitely harm your business.
You may ask ?What can public relations do for my company?? The answer will be simple: they can tell your story to your target customer audiences and can help you not rely on the others to build up your corporate reputation and company image, since the perceptions people form about your company will determine their actions towards it. It means that if you want to change the actions, first you have to change the perceptions that motivate people, and the relations communicational tool is exactly what you need to accomplish this task.
The ex-journalist Robbie Vorhaus was the first person in the communications business to give public relations a one word definition. It is a ?storytelling?. The Vorhaus & Company PR agency was founded and based on the principle that the storytelling is the heart of public relations. This public relations shop was created back in 1989 by its president Robbie Vorhaus. Three fundamentals of the Vorhaus & Company's PR strategy are a business storytelling, a brand building and reputations management. The Vorhaus & Company PR agency's corporate culture is based on victory, fun and achievements of measurable results for its clients through carrying out high quality public relations campaigns.
The Holmes Report has acknowledged the Vorhaus & Company PR agency as ?Best 50 PR Agencies to Work For" and "Best Physical Work Environment." Both people and companies choose to work with Vorhaus & Company, as they can relate to this public relations agency's corporate culture and work philosophy. The client list of this agency includes such companies, as Colavita USA, Domino's Pizza, DuPont, Independent News & Media, Russell Stover Candies, Sculley Brothers and Zipcar.
As it has already been mentioned, the main approach of Vorhaus & Company to public relations is a business storytelling. Robbie Vorhaus applies a classic storytelling technique to the business communications. A successful business storytelling can make happy everyone: the media, your key audiences, your business partners and consequently your company. Since, it allows all the above mentioned parties to attain what they want. Media people get a nice story for their news, your key audiences get some fresh insights and valuable information, your company's stakeholders get extra evidences of your credibility and your company gets some good free publicity. That is the power of a successful business storytelling, applied in public relations and that is the philosophy the Vorhaus & Company PR agency is guided by in running their business.