The advertising with outdoor signs is a very popular and widespread way of promoting products, brands and companies. There are many forms of such sings and they are present everywhere: on the road sides, street pylons, logo structures, bus shelters and in public transportation areas, on the stores, restaurants, etc. The event through outdoor advertising is a supplementary advertising media; it can be a very potent tool for a product and brand promotion. It greatly increases companies' presence and visibility in the market and the customer awareness about products. Outdoor signs do not only demonstrate a brand's name and logo, they can show directions to a store, restaurant, casino, office and any other business locations. For instance, logo structures on highways show directions to the nearest gas stations or hotels. Outdoor signs on pylons provide a roadside presence for businesses. A good illustration to the successful advertising with outdoor signs is an example of one casino in Las Vegas, NV. They have run an advertising campaign on roadside pylons and within a year after their opening they had to expand their parking lots to accommodate all the incoming car traffic.

With the development of new technologies, such as LED and digital displays, outdoor signs became an even more efficient way of advertising. Outdoor led signs present more opportunities for advertisers to attract attention of their target customers to their ads and to make them more appealing. However, the implementation of such technologies in the outdoor advertising evokes several problems. One of them is a high price of such outdoor signs and another one is significant energy consumption. For outdoor led signs prices are significantly higher than for regular outdoor signs. Additionally, in the USA advertising sings consume about two percent of the total country's electricity power inputs. Nevertheless, do these problems make led sings unreasonable to use? Are there any vital advantages in the led sing advertising?

First of all, outdoor led signs have an advantage of color and animation over the regular ones. You can even demonstrate your TV trailers on such outdoor advertising displays. They work 24/7 and are definitely more eye catching than the regular ones. Another advantage, offered by the led signs, is a possibility to demonstrate multiple ad messages. You can run a loop of advertisements on one led sign or a network of them; or you may even order a particular time for your messages to show up. For instance, if most of your target customers pass by this particular sign at certain hours of the day, you may run your messages in this time gap and make your advertising more targeted, spending less money for non-targeted audiences. Consequently, the replacement of such ad messages on outdoor signs or displays is very easy. You do not need to have a crew of people to pull it down. You only switch it off and turn on another one.

These and many other advantages make the led advertising a very prospective and efficient one. It has a great future and offers advertisers numeral opportunities for reaching their target customer audiences.