Any ad should give viewers sound reasons for choosing a product or a company being advertised. It is designed to tell them how they will benefit from dealing with you; otherwise, it is a waste of money and sometimes reputation. Many understand this simple truth, however, try to come up with gimmicky ideas and fill up the rows of media representatives, who resort to stupid advertising tricks and thus, deceive their clients.

For those company owners who do not wish to be hooked by the media reps into thinking that stupid advertising ruses can contribute to a company's success, here are some of the most commonly used tricks. Remember, the following image damaging tricks in commercials will never improve your business.

• It is a bad idea to sit on the roof of your company building and say how prices are falling from the roof to the earth or how you enjoy shouting it from the rooftop. This trick is not only stupid, its also dangerous.
• It is a bad idea to dress up like Superman or to put on other superhero costumes and then try to convince the audience that you really have something important to offer.
• It is a bad idea to force business owners to sing about what they have to offer. Usually they look foolish, sing not very well and in this way make the people watching them to feel uncomfortable.
• It is a bad idea to shout at the viewers. Imagine the situation when they are standing next to you and you are shouting at them. Furthermore, it is not an easy task to clearly deliver a message when you are shouting and most customers will do the same as well.
• It is a bad idea to appear in public with cows, bulls, etc. to stress one of those trite phrases like "and that's no bull!".
• It is a bad idea to have women, dressed in swimwear, or in seductive poses intending to sell something except for swimsuits or sexually oriented beauty products. Nowadays it might seem rather offensive.
• It is a bad idea to resort to an unfair competition. Never pronounce the name of your competitor, doing it you reinforce the name recognition for your rival, while paying for it. Furthermore, people often remember the name, but forget the situation it was used.
• It is a bad idea to waste money on dramatic effects or spectacular ideas, which do not illustrate or enhance your message, no matter how creative they may be.
• It is a bad idea to use accents, stereotypes or humor that discredits any ethnic group or the opposite sex. The truth is that - what may be funny for you, will not be funny for someone else.

No one will argue that any advertisement is a special message to the customers or a prospect, which helps them decide, whether to deal with you or you are not trustworthy. If you avoid doing business with media reps, who insistently offer the stupid advertising tricks described above, believe it , chances that your ad will be of the viewers' taste significantly rises.