An unusual London billboards campaignAdded on 06/23/2006 to Articles Directory / Advertising / billboards / uk billboards
One of the most powerful and effective London billboard campaigns was held last year. Using the Bluetooth technology and multi media content was a part of a trend in mobile advertising . In one of London's train stations you could get a text message, asking if you wanted to watch an interview with the band Coldplay. This new London billboard campaign had a hit rate of fifteen percent making it a huge success.
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