Most popular articles

McDonald's advertising campaign slogans

During the last five decades of its existence, McDonald's has conducted and carried out a great number of advertising campaigns and has created many of great advertising slogans. Starting with only two new slogans per decade, McDonald's has reached the mark of coming up with ten new advertising slogans per decade. Learn a brief history of McDonald's advertising campaign slogans and marketing for McDonald's from this article.

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DeBeers' advertising campaign "Diamonds Are Forever"

"Diamonds Are Forever" is one of the most famous and successful advertising campaigns in the whole history of advertising and in the history of DeBeers diamond supplying company. This campaign was developed and launched by DeBeers back in 1938. It helped the company enter and win one of the world's largest diamond markets - the market of America. Find out more from this article.

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Nike corporation - the history of victories

The Nike corporation can indeed be listed among the few companies, which can certainly be named business and advertising history creators. The Nike brand has become an essential part of this sports culture and such magnificent Nike motto as Just Do It has become an expression of millions of people, who strive for personal athletic, individual life, cultural, social and career improvement

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Federal Express Corporation history and advertising

The Federal Express Corporation is one of those amazing global corporations, which were started as some small local business by a person with high ambitions and big dreams. Over the years, the Federal Express Corporation has grown from a small local US air courier company to be a worldwide leader in its field of expertise with over two hundred and sixty thousand employees on staff with it and with annual revenues that come up to some thirty billion dollars.

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Wells Rich Greene advertising agency

The Wells Rich Greene advertising agency and its founder Mary Wells Lawrence have completely revolutionarized the whole advertising industry and for many business clients such partnership has become indeed crucial and has provided them with a significant impulse and direction in their further business development. This was the case with the advertising and promoting Alka-Seltzer brand and product.

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Old people in Russia Dannon advertising campaign

The old people in Russia advertising campaign is one of the most successful and creative Dannon's advertising campaigns. It was listed among the one hundred best advertising campaigns of the 20th century. The old people in Russia advertising campaign has helped the Dannon company to reposition its yogurt products as the health products and to expand significantly its global market share. Find out more from this article.

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Burger King company facts

Burger King is one of the most successful international fast food companies. The company was founded back in 1954, and since that time it has built up a network of its restaurants in over sixty different countries of the world. From this article you will find out more about some Burger King Company facts, including its Hungry Jack's Australian franchise. Read on.

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1984 Reagan for president political advertising

The 1984 Reagan for president political advertising campaign is an example of a unique approach, embodied in political advertising commercials, as Riney's "its morning again in America" TV commercial did not played a key part in bringing Reagan his victory at elections, but also revolutionized the whole concept and execution of political advertising in general.

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Must see TV Thursday night NBC lineup

The must see TV Thursday is an advertising motto of the NBC network, used to attract more young viewers to its Thursday night show lineup, which originally consisted of four comedies and one drama. Find out some details on all four most popular NBC's sitcoms and one drama, such as Friends, Scrubs, Will&Grace, Coupling and ER.

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New US military advertising campaign

Lately, the U S army management has realized the need of renewing their US military advertising campaign and advertising strategy. For, the new generation of young people U S army has to appeal to has changed and has completely new views on army and on their personal lives. Therefore, the U S army has engaged the best marketing and advertising professionals to do the scaled researches and to develop completely new approaches and strategies of US military advertising.

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The extension of Dove campaign for real beauty

The Dove campaign for real beauty is one of such advertising campaigns, which leaves no one indifferent to it and evokes many great discussions and a buzz in society. Through this advertising campaign the Dove company attempts not only to promote its beauty products, but also to change the common stereotypes of female beauty. Find out more about the Dove campaign for a real beauty extension from this article.

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The trick of Anacin fast relief advertising campaign

Many consider the Anacin fast relief advertising campaign to be pretty tricky, as not having any significant advantages over its main market competitors, this company has managed to turn its advertising campaign into one of them. The Anacin fast relief advertising campaign is based on Reeves' Unique Selling Proposition concept and due to this campaign the product became very successful and demanded during the 50s of the last century.

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The Crying Indian advertising campaign

The Crying Indian advertising campaign was created and launched by the Young & Rubicam's Marstellar Inc advertising agency. This anti pollution and littering advertising campaign was ordered by the Keep America Beautiful nonprofit organization, which is the largest and most famous US environmental and community beautification organization. The Crying Indian advertising campaign was able greatly to influence the opinions and behavior of the generation it was addressed to. Find out more from this article.

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"Just Say No" to recreational drug use advertising campaign

Although advertising is mainly used for business communications, it can also be used as a quite powerful educational and informational tool as well. The Just Say No advertising campaign was launched by the White House back in the 80s of the last century and was run through the most part of the 90s. Find out more about the anti recreation drug use from this article.

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It's Not Funny Unless it Sells

Does humor really work in advertising? Is it okay to get a few laughs when talking about your product or service? Does humor sell? A seasoned ad pro offers some sage advice and handy tips on the use of humor in advertising.

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The review of some Apple computer advertising commercials

Apple computer advertising campaigns strike their viewers by their extraordinary and unique creative approach and out-of-the-box ideas. Among the most famous Apple commercial there is 1984, which has taken the top position in 50 commercials of the Time ratings. From this article you will find out about some of the most exciting and fun Apple computer commercials.

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Click It Or Ticket campaign and the increase of safety belt use in USA

Click It Or Ticket campaigns were out locally, starting with the early 80s of the last century. However, those educational advertising campaigns produced the most effect , when the primary or secondary safety seat belt laws were issued. The first state, which introduced such innovation was New York. However, soon after, other thirty seven states followed its example. Find out more about the Click It Or Ticket campaign and safety seat belt laws from this article.

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Some of the true facts about get the facts Microsoft advertising campaign

Definitely, the get the facts Microsoft advertising campaign was a success in evoking numerous discussions and a great buzz about itself. However, you cannot say with the same confidence that this advertising campaign is a success in promoting Microsoft products and improving its corporate image. Some of the 'facts' of the get the facts Microsoft advertising campaign are rather contradictory and questionable.

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Molson Beer Company

Molson beer is one of the largest Canadian beer manufacturers. Brewing beer has a long and rich history in Canada, as it was brought there by the first European settlers in the 17th century. Thus, beer has become an essential part of the Canadian business and even of its popular culture. From this article you will find out more about the Canadian Molson Beer Company and about its advertising campaign.

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Guinness character African advertising campaign

The Guinness character advertising campaign can indeed be considered rather unique and extraordinary, as through this advertising campaign the Guinness company was able to double its sales in Africa, to win the alcohol market of that continent and to raise up its brand recognition to over ninety five percent. Find our more about the Guinness character advertising campaign from this article.

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American Express Rocco DiSpirito advertising campaign

After creating a new OPEN department in the year of 2002, which would help the AXP small business clients to better operate their businesses and to obtain a fuller range of financial services, the American Express has decided to select quite new for this company advertising media. The AXP engaged in the television sponsorship type of advertising and became the main sponsor of Rocco DiSpirito The Restaurant reality show. Find out more from this article.

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How to Make Your Business Image Stand Out Above The Crowd

Traditional advertising methods are still being used for almost 90% of businesses today. The number one problem with this, is that all everyone else seems to be following the same old methods.

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12 Sales-Boosting Strategies

Want to boost profits and gain market share? Here are some things you can do to gain a bigger piece of the pie.

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IMPERATRICE NUDA - The Great Medical Fraud

There is an urgent need to revive public awareness of Hans Ruesch's medical writings. Do not be timid about this. It's an idea whose time has come.

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