Articles of category "advertising campaign"

Does humor really work in advertising? Is it okay to get a few laughs when talking about your product or service? Does humor sell? A seasoned ad pro offers some sage advice and handy tips on the use of humor in advertising.

Want to boost profits and gain market share? Here are some things you can do to gain a bigger piece of the pie.

Traditional advertising methods are still being used for almost 90% of businesses today. The number one problem with this, is that all everyone else seems to be following the same old methods.

The Wells Rich Greene advertising agency and its founder Mary Wells Lawrence have completely revolutionarized the whole advertising industry and for many business clients such partnership has become indeed crucial and has provided them with a significant impulse and direction in their further business development. This was the case with the advertising and promoting Alka-Seltzer brand and product.

The must see TV Thursday is an advertising motto of the NBC network, used to attract more young viewers to its Thursday night show lineup, which originally consisted of four comedies and one drama. Find out some details on all four most popular NBC's sitcoms and one drama, such as Friends, Scrubs, Will&Grace, Coupling and ER.

During the last five decades of its existence, McDonald's has conducted and carried out a great number of advertising campaigns and has created many of great advertising slogans. Starting with only two new slogans per decade, McDonald's has reached the mark of coming up with ten new advertising slogans per decade. Learn a brief history of McDonald's advertising campaign slogans and marketing for McDonald's from this article.

The old people in Russia advertising campaign is one of the most successful and creative Dannon's advertising campaigns. It was listed among the one hundred best advertising campaigns of the 20th century. The old people in Russia advertising campaign has helped the Dannon company to reposition its yogurt products as the health products and to expand significantly its global market share. Find out more from this article.

Many consider the Anacin fast relief advertising campaign to be pretty tricky, as not having any significant advantages over its main market competitors, this company has managed to turn its advertising campaign into one of them. The Anacin fast relief advertising campaign is based on Reeves' Unique Selling Proposition concept and due to this campaign the product became very successful and demanded during the 50s of the last century.

The Guinness character advertising campaign can indeed be considered rather unique and extraordinary, as through this advertising campaign the Guinness company was able to double its sales in Africa, to win the alcohol market of that continent and to raise up its brand recognition to over ninety five percent. Find our more about the Guinness character advertising campaign from this article.

After creating a new OPEN department in the year of 2002, which would help the AXP small business clients to better operate their businesses and to obtain a fuller range of financial services, the American Express has decided to select quite new for this company advertising media. The AXP engaged in the television sponsorship type of advertising and became the main sponsor of Rocco DiSpirito The Restaurant reality show. Find out more from this article.

Molson beer is one of the largest Canadian beer manufacturers. Brewing beer has a long and rich history in Canada, as it was brought there by the first European settlers in the 17th century. Thus, beer has become an essential part of the Canadian business and even of its popular culture. From this article you will find out more about the Canadian Molson Beer Company and about its advertising campaign.

Definitely, the get the facts Microsoft advertising campaign was a success in evoking numerous discussions and a great buzz about itself. However, you cannot say with the same confidence that this advertising campaign is a success in promoting Microsoft products and improving its corporate image. Some of the 'facts' of the get the facts Microsoft advertising campaign are rather contradictory and questionable.

Although advertising is mainly used for business communications, it can also be used as a quite powerful educational and informational tool as well. The Just Say No advertising campaign was launched by the White House back in the 80s of the last century and was run through the most part of the 90s. Find out more about the anti recreation drug use from this article.

The 1984 Reagan for president political advertising campaign is an example of a unique approach, embodied in political advertising commercials, as Riney's "its morning again in America" TV commercial did not played a key part in bringing Reagan his victory at elections, but also revolutionized the whole concept and execution of political advertising in general.

The Federal Express Corporation is one of those amazing global corporations, which were started as some small local business by a person with high ambitions and big dreams. Over the years, the Federal Express Corporation has grown from a small local US air courier company to be a worldwide leader in its field of expertise with over two hundred and sixty thousand employees on staff with it and with annual revenues that come up to some thirty billion dollars.