Articles of category "McCann-Erickson"

A billboard or boarding is a large outdoor signboard, usually wooden that shows large advertisements, aimed at passing pedestrians and drivers. As a rule, it can be found in places with high traffic, such as cities, roads, motorways and highways. The vast majority of billboards are rented to advertisers rather than owned by them. They typically show large, witty slogans, splashed with distinctive color pictures.