Articles of category "Digitas"

In 2004, Digitas Inc. (Nasdaq: dtas) and Modem Media, Inc. (Nasdaq: MMPT) announced that they had signed a merger agreement under which Digitas would acquire Modem Media in a stock-for-stock transaction. Digitas expected the transaction to be accretive to earnings in the first full calendar year after closing. This transaction underscored the growing importance of interactive digital marketing to the world's leading marketers.