Most popular articles

Magazine advertising: its benefits, its faults to consider

The magazine advertisement is glamorous and prestigious. It makes your brand respectable.

Read more »
Purchasing magazine advertising space

To start your magazine advertising campaign, it is important to determine your budget size and ad space layout purchase.

Read more »
Business magazines advertising

The business magazine advertising is indispensable in B2B advertising. The cost of it is not high and the narrow segmentation of the target audience allows reaching your target customers.

Read more »
The outdoor transportation advertising

Do not miss out the benefits, offered by the outdoor transportation advertising! Find out more about this fast growing advertising area.

Read more »
Forms and categories of the demand stimulation

Demand stimulation is a powerful marketing tool, but to use it correctly and effectively, one has to gain a clear understanding of its functions, benefits and flaws.

Read more »
Retailing and trade networks advertising

The largest part of the retailers' profit comes from advertising and selling famous market brands'. There are more things to know about retail advertising, yet.

Read more »
Advertising Efficiency: The way it's got to be

Advertising is used to strengthen competitive advantages of products/services. Feel free to advertise but beware of errors! Some entrepreneurs try to increase sales volume promoting separate product (products). Quite on the contrary, it is much more efficient to promote the whole business.

Read more »
Joint venture in advertising

Joint venture advertising allows national manufacturers to advertise their products on the regional level at the regional rates. In addition, it helps improving their relationship with retailers.

Read more »
Integrated company image

Your personnel are the face of your company. It plays a vital part of your company's integrated image.

Read more »
Online direct response advertising

Does online direct advertising affect people's privacy? What if it does? Are there any solutions?

Read more »
New Ways of Promotion

Why General Motors, McDonald's and American Express like online video advertising? How to save company's costs for advertising? Just follow new branding ideas...

Read more »
Online Branding

How to increase the market, quote a higher price, attract more favorable partners and improve perception of the brand by the customers and other companies? Become successful using Internet branding tools.

Read more »
Phone marketing

Find out about some advantages and stumble stones of the phone marketing

Read more »
3 main characteristics of buying behavior

There are three important motivators within the human nature: needs, demands and motives. Keep them in mind to suceed in your advertising.

Read more »
Who? Why? And How? of marketing and advertising

There are three questions to be answered before you proceed with your advertising campaign, if you pursue success and wish to see your product or service on top of consumers' priority list.

Read more »
Discovering customers' motives for more successful advertising

Designing advertisements, it is highly recommended to keep in mind the conscious and unconscious motives of your consumers.

Read more »
Life style oriented advertising

Some important things you need to know about lifestyles of the consumers for the designing of effective advertisements.

Read more »
Subconscious motives in advertising

When you create an advertisement or promote your products, you have to keep in mind the motives that direct the people, when they choose products and make purchases. The advertising of some products is almost impossible without the subconscious motives being involved.

Read more »
Influencing customers' behavior thru advetising

Using the behaviorism theory in the advertising. Clues on customers' buying behavior.

Read more »
One important hint on ad designed from psychology point of view

The understanding of the human psychology is crucial in business, especially, when it comes to advertising and promoting your products. Find out about, at least, one issue that will help you to make it more effective.

Read more »
Figure and background of advertising design

Learn more about the ways your customers perceive ads. Your knowledge of them will help you to be more effective in designing your ads.

Read more »
Role modeling and testimonials in advertising

People always are likely to follow someone else's examples, especially those of famous characters or people like themselves. Find out the importance of role modeling in advertising.

Read more »
Advertising strategy: Avoid Stupid Ads

In a desperate attempt to create a unique ad, able to make a favorable impression on people, an advertiser eventually gets an adverse result - instead encouraging potential customers to buy a product, this advertisement repulses them.

Read more »
Radio advertising and TV advertising? When It Comes to Choose

Many advertisers deem that it is better to start from the radio advertising and only after some time passes turn gradually to the advantages of the TV advertising. Some entrepreneurs even having limited funds at their disposal, choose another direction - from the television to the radio - and also reap the benefits.

Read more »
Testimonials in advertising

Invite people to testify to your product and see, if that can increase your sales. People are likely to buy, if someone else has already done it.

Read more »
Mail Order Advertising: How to Achieve Much Success

Selling goods by mail requires huge efforts from advertisers. A unique idea and creativity only have proved to be no guarantee of success. Then, what brings luck in the mail order advertising?

Read more »
Syndicating Television Advertising

Syndicating programs play a important role in advertising, they allow advertisers to cover the entire target market and every segment of it in particular.

Read more »
Perspectives of Advertising in Syndicated Programs

Syndication means selling the right of program broadcasting to multiple stations without going through a broadcast network. It presents great opportunities for advertisers, and there is no reason not to consider it as a promotional tool.

Read more »
Ins and Outs of Cable TV Advertising

Cable TV advertising offers various benefits to small local advertisers as well as to nationwide ones.

Read more »
Psychology as a Key to Avoiding Failures

To escape failures, manufacturers have to study their target markets diligently. They need to research customers' motives and needs as well as market future development tendencies, and psychology provides key knowledge for that.

Read more »
Appealing in Advertising

Your advertisement should not only describe the qualities of your product but appeal to people's emotions. Find out more.

Read more »
In favor of drug advertising

If someone teells you that drug advertising should be banned, think over it, as the choice is the aim of advertising.

Read more »
Sexual motives in advertising

Using sexual symbols, either hidden or obvious, in your advertising can bring forth tangible results.

Read more »
Human drives in advertising

Several things you need to know about human drives that can be used in advertising.

Read more »
Newspaper advertising in America

Newspapers are still an important source of information, distraction and advertising for a significant part of the USA population. The newspaper's information possesses a high level of trust with the readers and this fact attracts advertisers both on the national and on the local levels. Newspaper advertising is a leading Media for small and medium advertisers, it leaves behind even television.

Read more »
Video and audio in TV commercials.

TV commercials is a powerful advertising tool that uses the most complete set of advertising techniques, such as a motion picture, text, music, sound, subtitles. The TV commercials allow advertisers to express their view on products in the fullest and the most accessible way along with the demonstration of the products' advantages and benefits to the consumers.

Read more »
Different kinds of Top Billboards advertising

Billboard advertising is a quite popular type of the outdoor advertising. Most of the billboards are placed by local advertisers, who pursue covering by their ads a specific location or area of the target consumers' inhabitance. However, this kind of advertising is requested by large nationwide advertisers as well. It allows to enlarge significantly and quickly the level of knowledge of an advertised product with the consumers. Also, it remains the most widespread kind of advertising.

Read more »
Features of Radio Advertising

Radio advertising is a mass, effective and relatively inexpensive advertising media. It allows the advertisers to cover large segments of their target market audience during the day time and, especially, during the hours when the other Media fail to do so. For many people, the radio has become a life background and the radio advertising comes in unobtrusively.

Read more »
Benefits of Car classifieds online

Car classifieds is a great and relevantly cheap way of advertising and selling your car. Mainly, classified ads are read only by those people, who are interested in the goods or service advertised in them. It makes it easier for target customers to find what they look for and makes your advertising more targeted. In addition, car classifieds can be placed in different media means, which offer the advertisers many benefits.

Read more »
Several clues on funny commercials

There is no unity in opinion among the ad men about using humor in advertising. Some believe it can produce great and lasting results; others disagree and think that advertising has to sell and not to entertain. In any case, there are some key clues in creating funny commercials and making them more fit for achieving advertising goals. From this article you will find out about some of them. Read on.

Read more »
Magazine classifieds advertising benefits and flaws

Magazine advertising, including classified one, allows advertisers to segment their target customer audience and to reduce the amount of non targeted advertising. It becomes possible through a narrow thematic catalogue of the magazines, where those magazine classifieds are printed. Address distributions and geographically located editions give a great help.

Read more »
Art posters in the movie industry of America

There is a significant difference between the role of art posters in European and American advertising. The cinema industry is actually one of the last fields of the advertising activity, where they are still used. In this article you will find out about some history of art posters and some specifics of their application and design. Art posters are the advertising and the art bound together.

Read more »
TV listings as a part of television advertising process

According to the researches, for most part of the US population, television is the main source of information, including advertising. It is also their favorite way to spend their spare time and home leisure. Thus, TV listings are a matter of great importance. The TV listings have to be composed in such a way, that viewers will be attracted to watch TV station broadcasting during the whole day, as the level of audience coverage greatly influences the attractiveness of the station for possible advertisers.

Read more »
A few tips to create a fabulous advertising poster design

The outdoor advertising industry has lately evolved into one of the most powerful media forces. Posters are the largest segment of the outdoor advertising media, as they speak to the audience on the move. That is why poster designs must be able to capture reader's attention immediately. Find a few fundamental guidelines to produce an impressive advertising poster design.

Read more »
Want to become a successful advertising copywriter? It's easy!

Copywriters write about things you see and hear around you every day - advertising, press releases, catalogues, newsletters and radio spots. Becoming a successful advertising copywriter is not really difficult. If you want to make a better-than-average career in the industry of advertising copywriting, all you need is to follow the rules suggested below.

Read more »
Copywriting career. Entrance requirements and copywriting training

Copywriters should be skilled in visually roughing out ideas and in developing a notable copy. Moreover, copywriters should possess a working knowledge of typography and layout. A copywriting experience is also preferred, as advertising agencies usually hire only those copywriters, who have three to five years' experience with an agency of a comparable size.

Read more »
Who are copy editors?

Copy editors proofread all the written material that goes into magazines, books, newspapers and web sites. The job of a copy editor can be divided between proofreading and cleaning the text of writers. Proofreading requires a complete knowledge of grammatical rules, spelling and various copy editing skills. A good copy editor can also cut out the fat in a manuscript.

Read more »
How to make the most of your web copywriter

The Web is no longer only about a great design and graphics. People are looking for information, when they search the Web or visit a Web site. People want information they research to be clearly and concisely written in an easy-to-read Web format. Long sentences and long paragraphs do not make it on the Web. However, good content produces good results.

Read more »
Useful aadvices for those starting a freelance copywriting career

Launching a freelance copywriting career is not only possible, but profitable as well. There are many of different factors that lead to a successful career in copywriting. One of these factors is to obtain copywriting jobs you want. The other ones are to acquire skills to write a great copy and to run your freelance copywriting business efficiently.

Read more »
Adwords management tips

Adwords provides great opportunities for entrepreneurs. It is not only a potent advertising tool, but also it offers many research opportunities at a very reasonable price. However, as with anything else, you must have some skills and find out some Adwords secrets to use it efficiently. Find out about some Adwords management tips that will help you use all its potential to your advantage in this article.

Read more »