The idea of creating the Adidas Company was as easy as a pie. Adi Dassler (you see the company's name already, don't you?) aimed to provide every athlete with the best possible equipment. Using available materials, he produced the first sport shoes after the World War I. The current name of the company "Adidas", however, appeared as a brand only in 1948, and the Three Stripes, as a trademark, emerged a year later. Adidas is the one, which is not stingy for innovations, and it always stays modern and even fashionable year in and year out. That must be the core reason of its current global leadership.
In 1997, Adidas' acquisition of the Salomon Group, famous for its brands Salomon, TaylorMade, Mavic and Bonfire, has brought Adidas to an unattainable level. In 2005, Adidas is planning to join the Amer sports, based in Helsinki, Finland. Adidas is mainly developed in Europe; however, it has a strong presence in North America and Japan. Adidas is a leader in sporting goods, and its quality and popularity can hardly be competed.
Continuously strengthening its brand and products, Adidas improves its competitive position and financial performance. It sponsors worldwide competitions; it has its own athletes and partners; it continues opening the new performance stores - the biggest one in the world is located in New York City and is 29,500 square feet. Today, Adidas products range from shoes, apparel and accessories for basketball, soccer, fitness and training to adventure, trail and golf. Its motto is quality and comfort, when producing all kinds of sportswear; passion for the competition and sporting lifestyle definitely help to succeed.
Being always open to new suggestions, it stays a trustworthy company, caring about people. Adidas currently has nineteen new concept stores worldwide. If you visit the Adidas store, you will see the widest selection of sport products you have ever aimed to. Athletes of any level and simple consumers find whatever they need: from basketball to boxing, and everything in between. Runners, soccer and tennis players have a possibility to create their individual shoes with a perfect fit, using mi_adidas technology or Stella McCartney's line.
All the breadth and depth of the brand can be found in an Adidas store and it really is the best communication platform for the buyer and seller, so important in the company's development. The new collections of Adidas are concentrated on men's and women's individualism and their desire for style as well as performance.
In the context of all these, one can definitely say, that all Adidas technologies, innovations and active public policies really bring it to the state when "Impossible is Nothing".
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