Outdoor advertising offers product promoters significant benefits, since this kind of advertising does not only provide them with the mass consumer audience coverage, but also opens up for them opportunities to locate it in different spots, such as point-of-purchase places, highways, city squares, subways, etc. In addition, outdoor advertising can be the only kind of advertising available at certain geographical locations. Moreover, with the introduction of outdoor portable signs, outdoor advertising has become even more flexible.

However, when doing your media planning with outdoor advertising, you have to be able to set up some very clear marketing and advertising purposes you want to pursue through this kind of advertising, since outdoor advertising and outdoor portable signs in particular make excellent tools for brand advertising or for introducing new products and services. Nonetheless, outdoor portable signs as other kinds of outdoor promotions cannot be used as informational advertising. Outdoor portable signs are mostly situated on highways or in streets; it means that people have only the matter of seconds for viewing those ads. Furthermore, you cannot use small images or small fonts for designing outdoor ads of any format.

Although any form of outdoor advertising does not allow much of targeting to be done, there are still some opportunities for it to be found. Inflatable outdoor advertising can represent one of them, since such inflatable outdoor advertisements together with outdoor portable signs can be used in the event advertising, such as various exhibitions, sales, trade shows, concerts, etc. They are quite able to capture your target customers' attention, as such ads can be fun and eye-catching.

Another kind of outdoor portable signs is extra large size billboards. Such rotational billboards can be of fourteen by forty eight feet of size. Frequently, these advertising constructions are designed by painting ad messages on them. In addition, they can also contain some elements of inflatable outdoor advertising or relief shapes or texts. Certainly, this kind of outdoor portable signs is very expensive.

There are several valid benefits such sheets offer. Being huge and exquisitely designed, such outdoor portable signs do not only attract the customers' attention, but also speak to them of advertisers' brand image and product quality. This kind of advertising certainly increases the respectability and image of advertisers in the eyes of their product customers. The rotation period of such outdoor portable signs can be thirty to ninety days. Thus, an advertiser by moving it from neighborhood to neighborhood can reach with one portable sign a large segment of his or her target consumer audience.

Finally, when carrying out outdoor media buying, you need to make sure it is done in advance. Most of the best outdoor locations use a very high demand from advertisers. Moreover, after your outdoor ad signs are out, you have to be able to do the checking of how this job was done.