Among the variety of advertising means one can find in the Internet, there are also internet yellow pages. Though, of late there has been some discussion as to whether internet yellow pages still make an efficient advertising tool and some people believe that this more traditional kind of advertising is gradually dying away and gives way to new online approaches and technologies, created for product promotion, such as search engine advertising, in particular. However, over the last few years internet yellow pages companies have been making some steps to improve the efficiency of their advertising tool. So, in this article we will take a look at some of the benefits and shortcomings of internet yellow pages and of the future prospective this kind of advertising might have.
One of the major shortcomings of internet yellow pages is that they represent very brief advertising information in the form of directories. For the most part, internet yellow pages would contain companies' name, activity category, address and phone numbers. Though, as we know, online consumers are much targeted ones. Often times, they surf the Web in a search for more details on various products and services. However, internet yellow pages offer them quite limited information and search possibilities. Though, many internet yellow pages companies have started to make significant improvements in this area and have entered into partnership relationships with such major search engines as Google or Yahoo. This greatly benefits both internet yellow pages companies and search engines. For, this way, internet yellow pages' information appears among the search results of engines and those search engines obtain an access to the data that internet yellow pages contain. Such mutually beneficial partnership has resolved also in more advantages for the customers of those two online advertising tools. For, as I have already mentioned, often times, the internet yellow pages' ads take the top positions in engines' search results, though, advertisers in this case do not have to worry about their sites' search engines rankings. The only thing they really have to do is just to perform some good yellow page media planning and buying.
Today, more and more consumers turn for help to the Web even when they search for the local businesses to purchase products or services from. This is another area where internet yellow pages come on sight. For, some of them develop more handy software for searching local businesses up and provide such opportunities as entering postal or state code together with the product category. This way, people may easily find the local businesses they are looking for. Moreover, some internet yellow pages companies have introduced such innovation as instant phone connection of consumers with their publishers. This can be done from multimedia-enabled computers. By simply clicking the button consumers may get instantly connected to the advertising company and at the same time stay connected to the Internet.
Those were some hints and information of internet yellow pages advertising.