There is an abundance of various propositions and tools for promoting and advertising products and services online and for generating traffic for entrepreneurs' web sites in the Internet. However, the online media environment rapidly changes and expands, and some of such approaches and tools come out of the date and do not produce the desired results anymore. The others simply are not capable of accomplishing the tasks, as they serve only as fast ways for people to make money and do not have any real marketing and advertising value. Among such online offers, there are paid subscriptions for directing a large number of guaranteed visitors and creating traffic for your web site. Some of such sites offer to direct one hundred thousand or even over one million guaranteed visitors to your web site for a seemingly small fee of some seventy dollars. They say that even if only one percent of those guaranteed visitors makes a purchase, you will get at least a thousand of new consumers and close a thousand of sales. Some inexperienced web site owners take their chances and purchase such subscriptions.

Nevertheless, what we want to know is if they really work. The answer to this question is No. You may spend a lot of money for directing such invalid traffic to your web sites and not to close a single sale. Such advertising can be compared with shooting sparrows from the cannon. There is hardly any chance of hitting at least some of them. The same thing is true about such untargeted advertising. Remember that only those consumers will purchase your products or services or subscribe to your newsletters, who find your offer and your web site content relevant to their needs. The researches show that the majority of online users make extremely targeted online surfers. They do not only visit any sites they happen to come across. Surfing the Web, they have specific goals, needs and solutions for them in mind. Therefore, you can obtain guaranteed visitors only in the case if your web site offers them relevant content and valid solutions for those problems and needs. That is the reason why you will not find successful marketers, resorting to such sort of guaranteed visitors' options and subscriptions.

What you really need for your web site and online business to start generating valid traffic and significant profits is well targeted and well thought out advertising. Moreover, you need to be able to learn more about your target consumers, their preferences, shopping and net surfing habits and the goals they pursue. In addition, you have to be able to tell apart the accident or passing by visitors from the unique ones and calculate unique visitors, which come to your web site, as only such visitors are willing and ready to start and develop lasting and productive relationships with your company and to become your products' or services' consumers. In this way you will be able to close your sales. Taking into consideration all the information on various online advertising and traffic generating opportunities, you will certainly run your business successfully and profitably.