Articles of category "Advertising agencies"

The global WPP group includes the J. Walter Thompson, Ogilvy & Mather, Tempus, Grey Global and Young & Rubicam advertising agencies, as well as the Madison Avenue agency Young & Rubicam. The group also offers public relations, media planning and buying, marketing and research services through Hill & Knowlton, Burson-Marsteller, MindShare and The Kantar Group.

As the world's largest recycler of aluminum beverage containers, the Anheuser-Busch Recycling Corporation recycles more than one hundred percent of the aluminum cans, sold domestically by Anheuser-Busch. The Anheuser-Busch Companies, Inc. was selected by Keep America Beautiful, Inc. to receive the 2003 Vision for America Award. This was done in recognition of the company's long commitment to environmental causes.

A billboard or boarding is a large outdoor signboard, usually wooden that shows large advertisements, aimed at passing pedestrians and drivers. As a rule, it can be found in places with high traffic, such as cities, roads, motorways and highways. The vast majority of billboards are rented to advertisers rather than owned by them. They typically show large, witty slogans, splashed with distinctive color pictures.

In 2004, Digitas Inc. (Nasdaq: dtas) and Modem Media, Inc. (Nasdaq: MMPT) announced that they had signed a merger agreement under which Digitas would acquire Modem Media in a stock-for-stock transaction. Digitas expected the transaction to be accretive to earnings in the first full calendar year after closing. This transaction underscored the growing importance of interactive digital marketing to the world's leading marketers.

Crispin is not the only agency, doing the innovative work. It is often compared with boutique agencies from Anomaly to StrawberryFrog to Mother that work with such big clients, as Coca-Cola and Old Navy. However, many young agencies have been swallowed up by larger ones or simply failed to make the leap from the creative upstart to the industry powerhouse, which is tricky along the way.

The 1950's were a decade of vast prosperity and an automobile came to symbolize the fantasies of Americans. Auto ads during this period tended to feature the beauty and engineering strength of the vehicle. Unfortunately, Volkswagen was known neither for its looks or its technology. It was this challenge that DDB faced, when the auto maker brought his advertising to them in 1959.

The interface between English- and Spanish-language advertising is an issue in the agency business more than in the others. According to the Hispanic Business Magazine figures, in 2002, ninety four point eight percent of the Top Hispanic Ad Agencies were for Spanish-language services. This year the proportion has dropped to eighty one percent. Below is offered the list of Top 25 Hispanic Ad Agencies of 2005.

Brown is a new black. In fashion that trend might last only a season, but in advertising it could last a lifetime. According to the Universal McCann Insider's Report, the overall ad spending in 2001 dropped an estimated two hundred and thirty three point seven billion dollars, down four point one percent from the previous year. The industry has suffered its worst advertising spending decline since World War II due to the softened economy and the events of September,11.

Grey Digital includes Grey Interactive and Beyond Interactive. Beyond Interactive is a digital marketing Communications Company that brings together proprietary data analysis tools with a team of professionals to create marketing programs with creative designs. Grey Interactive is a full service agency that has years of experience in creating strong brands.

Hakuhodo Incorporated is the world's ninth largest core advertising agency. Through its global network the agency provides comprehensive marketing and communications services and solutions for some of the best-known brands in the world. Hakuhodo began its business as an industry pioneer in 1895, buying media space for the placement of advertisements.

The financial services marketplace is rapidly changing. New competitors reshape the market and the regulatory also changes. Venture capital, investment banking, private equity and other financial institutions are still developing and enhancing the overall sales process. At the same time, they are struggling with ways to cut costs, increase efficiencies and manage a prospect.

Televised political advertising began in 1952. Since then, ads have generated controversies and ethical or legal debates in almost every election year. As a result, some political ads seem to stick in viewers' minds. Some of them even have become a part of the national cultural capital. A "Daisy" ad, used in Lyndon Johnson's 1964 campaign, is a perfect example of that.