Articles of category "Advertising agencies"

Founded in 1980 by Rick and Joan LaPierre, the agency was one of the firsts that came about with the birth of personal computers and desktop publishing software. Due to its growth with new technologies and implementation personalized services, LaPierre's Advertising soon earned a wide recognition. It has become a leading advertising agency that also offers marketing services for a wide range of clients.

Based in Brighton, Risdall is a full-service advertising agency. Today, the agency serves one hundred and twenty clients in fourteen countries and throughout the United States, which means that it works on thousands of projects each year. John Risdall, the company?s chairman: "It really is fun. We have no two days in a row that are alike." It was John Risdall, who founded the agency thirty four years ago.

J Walter Thompson is a part of WPP Group. It operates through three hundred and eleven offices in ninety countries. Its worldwide billings are eleven billion dollars. In December, 2005, the US leading advertising agency JWT announced merging with Ravi, the leading agency within Russia?s Video International Group. As the result of this merger the JWT/RAVI CIS Advertising Group was formed. It represents JWT in Russia.

Leo Burnett is one of the most famous advertising executives. It was him, who created such icons as the Jolly Green Giant, Tony the Tiger, etc. His brilliant career lasted fifty six years and his achievements are innumerable. When Leo Burnett was asked about how he became involved in advertising, he usually answered: "I did not only happen to get into advertising, advertising got into me."

The interactive marketing agency, FirstRanked, specializes in traffic and product sales development via search engine traffic sources. For many organizations a great number of untapped potential customers is represented by search engines. Providing expert strategies and marketing programs, FirstRanked delivers these customers directly to its clients.

Robin Jones Consulting is a leading full-service Public Relations, marketing firm and advertising agency that successfully distinguishes businesses in their markets through the right research, positioning and strategies. RJC's highly experienced public relations staff has a history of providing the most effective PR campaigns, bringing results your company expects.

Universal McCann Interactive is a planning and buying agency and a part of Universal McCann. Universal McCann Interactive operates in thirty two offices in twenty eight countries and commands total billings of over one hundred million dollars worldwide. Universal McCann is one of the largest worldwide media operations that has a huge marketing and research experience and delivers innovative communications solutions for businesses.

The Western Creative advertising agency acquired Alias/Maya 3D animation and special effects software in 2004. Maya is a professional animation tool for character animation, special effects and hyper real renderings. Alias/Maya 3D was used in a number of Oscar Award winning movies, including Lord of the Rings, Finding Nemo, The Matrix and many other feature films.

Zentropy Partners was the most awarded interactive agency in the world at 2004 IWPA festival, confirmed Ed Fish, an IWPA official. In June, 2004, Zentropy Partners confirmed that it was awarded five Creative Excellence Awards and five Certificates of Creative Achievement by the International Web Page Awards for the website design. The company has designed five sites that were honored for ?Creative Excellence?.

In September, 2005, Carat Fusion was named a media agency of record for Napster. The biggest digital music pioneer selected Carat Fusion to create an engagement with consumers. Carat Fusion was to handle all media planning and buying for Napster. This included broadcast, cable, print, out of home, interactive, search engine marketing and affiliate marketing.

An interactive advertising agency, CyberSight, was chosen by the online wine retailer eVineyard to handle its online advertising, partnerships and promotions. eVineyard is the only multistate-licensed online wine retailer. It handles over seventy percent of the domestic market for off-premise premium wine sales. The CyberSight's online programs and interactive marketing strategy became a part of an integrated campaign.

In March, 2005, Jaguar Cars selected Euro RSCG Worldwide as its new worldwide advertising agency. The list of Euro RSCG's competitors included six agencies: the incumbent, Y&R; JWT, Berlin Cameron/Red Cell; Kirshenbaum Bond & Partners; M & C Saatchi and Leagas Delaney. Among Euro RCSG's responsibilities were the creation and execution of Jaguar's global advertising.

This article is dedicated to the advertisement of automobile production and describes the most widespread approaches of advertising for cars. It is quite obvious that today both automobile producers and advertisers continue to face the certain issues, which are connected with this field of business. So, the main purpose for which the article has been written is: to describe all the most popular ways of car advertisement and their problems and to let the reader understand the advantages and disadvantages of each method of advertising.

Wieden and Kennedy is an independent, creatively led advertising agency that creates strong relationships between good companies and their consumers. The agency has offices in Portland, New York, Amsterdam, London, Tokyo and Shanghai. Brand building is its key strength. It finds the cultural truths about or intersections between a product, consumer and business.

In October, 2005, the Domina Hotel Group completed a marketing program agreement with HMC (Hospitality Marketing Concepts). It was to design and implement a group-wide membership program. The recognition and benefits (like member-only room rates, complimentary nights, etc.) at all managed hotels within the Domina Hotel Group portfolio are offered by a premium membership club - "Classe".