How hot is too hot? Fashion Trend Predictions

Added: 01/05/2007

Vera Wang, Calvin Klein, Donna Keren, Ralph Lauren. These are just a few of the top names in the fashion industry. What are their predictions for the future of fashion? Money, Money, Money. That's it! And they work hard every day to convince and then sell us all the style and bling we need! Whether or not it looks good on us is secondary to the fact that we are sporting a new Tommy Hilfiger sweater this winter!

Marketing is so important in the fashion industry. The whole fashion trend predictions market is useless without the ability of someone in the organization to convince and sell! The teens that don't make any money are their number one focus, then comes the 18-25 crowd. These are the time in our lives where we could probably put on a paper sack and look in the mirror and say "Wow! That's awesome!" At no other time in our lives can we look as "cute" or "Beautiful" in something that we don't particularly like or that we would spend THAT MUCH money on...why? Because it's not ours!

The fashion trend predictions made by magazines like RedBook, GQ, Maxim, and In Style are designed to get a group of people to buy into the idea of the marketer...whatever that is this season. Whatever is going to make the most money, whatever the designers want to see us wearing...heaven forbid their precious eyes have to behold something as terrible as a mere T-shirt and jeans! This idea is what is going to be marketed....and bought. Take a hard look at anyone wearing these clothes in a magazine. The women are so beautiful, that most don't even look at the clothes...and if they do, the marketer has done such a job as disillusioning the consumer; they actually think if they buy that, they'll LOOK like that! How sad that we are not finding beauty in what we already are.

This type of marketing, as with anything has it's upside (the money) and its downside. The downsides are many, but a few come to mind. The endless pursuit of parents to fund their children's NEED to be fashionable coming before teaching self esteem, self control and the cause and effect of having money and spending it accordingly. Another downside could be the eating disorders that, especially girls, fall into in the impossible conquest of defeating fat and ugliness by throwing up. This is a serious condition that is only escalated when a young girl is left to believe that everyone grows up to look like a Barbie or Ken!

Fashion trend predictions are big money. As with anything else, the more accurately you predict what America will want and what America will buy, and you're actually right, the more valuable you are, the more people will pay you to tell them! Analyzing things such as values and community are the two biggest indicators of what "idea" would sell and what wouldn't. You wouldn't predict in the farm towns of Mid-Western Iowa that leather and studs would be the next fashion rage. That's just common sense. However, fashion trend predictions were made early in the 1980's that leg warmers would never take off. These were tubes of material, not specific to a certain type, that girls worn over the top of their calves while wearing dresses, gauchos or jeans. The reason for this was unknown to many. However, the "leggings" as they were called DID in fact take off! The teen girls were buying them in droves and matching them to all their outfits! Hope that guy didn't bet on anything else that day!

Fashion trends are truly as predictable as the direction the wind will blow next. There are numerous factors that change hourly. All that is truly important is that YOU think you look good in what you are wearing...and that CK label doesn't hurt either!

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