There are so many Rochester bridal businesses, it can be difficult for future brides, grooms, and their families to know where to turn for the best services and goods that the Rochester bridal industry has to offer for their Rochester weddings. Luckily, Rochester bridal entrepreneur Zina J. C. Nelson has created The Greater Rochester Bride & Groom guide book and a companion web site to help local men and women sort through the massive Rochester Bridal industry to choose the ideal Rochester Bridal businesses for their mindset and price range.
The Greater Rochester Bride & Groom guide publishes a free magazine twice a year, and this publication is a must-read for everyone affiliated with the Rochester bridal industry as a producer or a consumer. The magazine touches on all the Rochester bridal information that you will need to plan a Rochester wedding. No matter what you are looking for, from the perfect Rochester bridal dress or tuxedo to a Rochester bridal caterer which will make food your guests will remember for years, the Greater Rochester Bride & Groom guide is a great place to start and probably end your search.
One of the most difficult decisions a future bride or groom who is planning a wedding in the Rochester area faces is often also one of the last things that comes up during the process of planning a Rochester wedding. The right photographer and videographer can help you keep your wedding memories alive for years, and every bride and groom hopes and expects that their wedding album and video will be keepsakes which will fill them with joy for years to come. Every bride and groom remembers their wedding day forever, but the right photographer and videographer can help you re-live your special day in the most satisfying way possible.
However, if in the hassle and hustle and bustle of the last moments of wedding planning you choose a photographer or videographer out of necessity rather than desire, your wedding album or video can become a painful testament to this mistake which will bother you for the rest of your life. A wedding is only one day, so if the punch isn't as delicious as you had hoped it is easy to forget that kind of problem and enjoy the rest of the ceremony and reception. However, a wedding album and video will be with you forever, so if you choose a photographer or videographer who cannot deliver the kind of keepsake you dream of, you will be constantly reminded of this problem every time you watch your Rochester bridal video or flip through your Rochester bridal photographs. Zina J. C. Nelson's Greater Rochester Bride & Groom guide will help you learn about all of the photographers and videographers in the area in one single convenient read, cutting down on your research time and making it as easy as possible for you to explore your Rochester bridal videographer and photographer options. This informative, comprehensive guide to Rochester bridal services can help you create the Rochester Bridal album and video of your dreams which will help you keep your special day alive forever.
Zina J. C. Nelson '89 (business administration, marketing) offers help. Nelson produces The Greater Rochester Bride & Groom guide book and its companion Web site, RochesterBride.com. The free magazine, published twice a year, covers every aspect of organizing a wedding - from attire to videography.
Zina Nelson '89.
"When I got married 13 years ago, you went to the phone book," says Nelson. "I wanted to make it easier for other people."
According to Nelson, about 6,000 marriages take place each year in the Greater Rochester area. Brides are faced with the difficult task of deciding what they need and who to hire. Nelson simplifies the process by screening the businesses she includes in Rochester Bride & Groom, and limiting the number listed. That way, she feels she provides quality service to users of the guide as well as advertisers.
The publication includes feature articles, checklists and helpful information. If readers can't find what they're looking for in the book or on the Web site, Nelson encourages them to call. Nelson, now well-established in the industry, participates in about a dozen bridal shows each year.
"We offer a whole marketing service," she says, "the publication, listings on our Web site, links to advertisers' Web sites and direct mail services. We know it works for the advertisers, and we know it works for the brides."
Like other self-employed business people, she logs long hours. In exchange, she has the flexibility to work at home - an important consideration for her. She and her husband, Darrin Nelson '88 (computer science), have a son, Ryan, 6, and a daughter, Rachael, 5.
"I grew up in a family of entrepreneurs," says the former Zina Cardinale, whose family owns C&C Imports and International Liquors and Wines in suburban Gates.
"I really enjoy the people I've met in this field, as well as working with the brides," she says. "Weddings are a happy part of life. It's nice to be part of that."