The Internet and electronic media have made personals more effective than even before. The newspapers still carry loads of personals announcing the availability of a myriad of desi singles of all types, sizes, castes and status. However, the Internet far exceeds the coverage and reach.  While newspapers mostly carry ads for matrimony, the Internet is today used for sophisticated prostitution and gigolo services.

There are agencies that boast of 'company services' where desi babes agree for a reasonable fee, to go out with men on "dates" whether at discos, restaurants, or social gatherings, it has to be decided and agreed by the girl before hand. There is no sex promised here, however, many times it culminates in physical intimacy, which is of course charged additionally. The denomination of 'desi babes' here does not mean backward as the word would imply, but local. The agencies also provide sophisticated 'companions' and even 'foreigners' for higher fees. This provides a good income for the luxury conscious college-going girls in metros, and also gives them a good time while earning it. Some agencies even provide the 'company' of small-time TV and film celebrities!

And then there is the age-old fascination of man, porn. One can fulfill any type of requirement from the net, any type of fantasy. The pornography is easily accessible and in India all it takes is Rs.10/hr and a good Internet café. The porn does not stop on the net. It is fast spilling over mobile, due to the rapid development of micro-technology by which gadgets are becoming smaller and more hi-tech than ever. There are a number of mini video films shot with sexy desi girls, some with their knowledge and some without, making round over mobile phones. There is also an upcoming market of video games that contain sexually explicit games, sometimes with desi girls, and sometimes simulated animation characters. Ironically, due to low awareness, parents themselves tend to buy these games for their children, judging from the best-selling lists of games.

The sexy desi girls have another avenue in metros, probably drawing inspiration from Bangkok, Thailand, i.e. massage services. A number of good hotels in metros provide their customers with "custom masseur girls" who are actually call girls. They are in high demand by the desi businessmen as well as foreigners. The system is many times shockingly simple and effective. The preference for desi girls is high as masseurs, as they can give value for money by providing both sex and massage to the lucky customers.

Similarly, there is a steep rise in the market for gigolos. Women however, are choosier when it comes to their bed partner, even if it is a one-night-stand. They prefer educated, handsome and young men to desi men. The market caters mostly for women above 45 years of age, rich, bored and often married. Sex initiated by a woman in India is still in its infancy, but escort services are picking up fast. Gigolos are usually booked as escort service not sex.