The Importance of the Avon Breast Cancer Crusade

Some might think that any Avon crusade would represent little more than an effort to sell more cosmetics. But the Avon Breast Cancer Crusade is far more than that. That is an effort to raise money for breast cancer research. It also seeks to raise the public awareness of breast cancer, and to offer valuable information to breast cancer survivors.
In the week following the Avon Breast Cancer Walk, 2006, a real estate agent in southern California paid for an ad about that walk. He wanted local homeowners to know that a member of the Lions Club had participated in the Avon Breast Cancer Walk, 2006. The agent's ad caught the attention of a local woman, a woman familiar with the Avon Breast Cancer Crusade.

That local woman had made a point of going to the local seminars sponsored by the Avon Breast Cancer Crusade. Those seminars, offered on a Saturday during Breast Cancer Awareness Month, provided women of L.A. County with valuable information about all sorts of female cancers. They also touched on other health issues that should be of concern to women. In October of 2005, one of the seminar speakers discussed heart disease in women.

Those seminars were part of an all-day event, an event made possible by the Avon Breast Cancer Crusade. Every year the event has begun with a breakfast. During that breakfast, the attendees at the event have had a chance to meet with some of the breast cancer survivors. The event has really focused on those survivors.

Before the first of the scheduled seminars, the women at the event have visited the tables on the floor of the building's auditorium. Some of those tables have had information that had obviously come directly from the offices of the Avon Breast Cancer Crusade. For example, one table had some information about how make-up can help a woman's outlook while she is treated for breast cancer.

Some of those tables in that auditorium have held information that touched on cancer issues of particular concern to women. For example, one table displayed various scarves and wigs. Another table offered information about "Team Survivors," a group of breast cancer survivors who gathered periodically and exercised together. Some tables demonstrated the desire for a continuation of the Avon Breast Cancer Crusade. The women at that table wanted to recruit walkers for the next Breast Cancer Walk.

As the participants left the auditorium and proceeded to the seminars, then they learned more about the need for money from the Avon Breast Cancer Crusade. There they heard talks by scientists who had conducted research on breast cancer, on cervical cancer and on ovarian cancer. The advancement of such research requires funding. The Crusade serves as an important source of such funds.

The Crusade has also provided cancer patients with needed information. The Avon Breast Cancer Crusade has helped to pay for patient libraries, such as the one at St. John's Hospital in Santa Monica. There one can find books for both adult and child cancer patients. One children's book in that library relates the tale of a little girl undergoing chemotherapy. She looses her hair and must wear a hat. The library book shows how she found a way to feel comfortable about wearing that hat.

That book illustrates the quality of the materials being made available to the patients. All such materials have been paid-for by the Avon Breast Cancer Crusade.
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