The Super Bowl tradition began more than forty years ago with a game between two NFL teams on a January day. Since then the Super Bowl has remained in Jaunary and is traditionally the last Sunday in January. The two best teams are rewarded for a season of hard work and success with a prestigious game that attracts millions of viewers. The game has always been the biggest component but now there are many other things that add to the aura and attention Super Bowl Sunday receives. Commercials have been sensationalized and can go for a premium price. Commercials are created specifically for the Super Bowl and are premiered during the big game. The next day they are discussed almost as much as the game itself. Commercials are not targeted so much toward selling the product as they are towards being sensational and memorable, so the twist on some commercials may not even involve promotion of the product or Super Bowl itself.
Food goes well with Super Bowl Sunday, however one decides to go about filling their stomach during the big game. Some people choose to gather at a local bar or lounge and spend time with their friends while indulging in spirits and restaurant food. For pizza parlors, this is one of the busiest days of the year for their business, especially in the delivery category. Chicken wings and burgers are also popular foods and some people will order lots of food or send someone from their group to go pick up a massive carryout order. But many people gather in private dwellings and have parties of their own in front of the television. This means big business for grocery retailers. Party trays, pizzas, soft drinks, beer, snacks, and more go out the door in massive quantities and stores can be as busy as major holidays like Thanksgiving. Sometimes people who are watching the game run out and come back for more on game day. No foods are exempt for a house party and shelves can be wiped bare in the quest for party food. Other specialized party items such as Super Bowl decorations have also become popular and find their way into grocery orders.
One of the more unlikely accompaniments of the Super Bowl caters to women: shopping. Department stores have started to recognize that women want something to do while their husbands and sons watch the game, so major discounts at department stores are offered in special one-day or two-day sales. While some women are football fans themselves and might enjoy watching the game, for those who do not like football there is nothing like some shopping to pass the time.
Americans have their traditions and dedications, and sporting events are one passion that will continue to grow. Football is a game that is timeless, and memories of a Super Bowl Sunday only compound year after year to be shared with others at a future Super Bowl gathering.