As was mentioned before Xmas revenues begin being counted on Black Friday. It used to be that Black Friday was a family thing where stores would put out circulars the week before announcing some great deals for only the morning of Black Friday and you had to be there to get those deals. Many retailers also offered small gifts like Christmas ornaments or something like that. But as Xmas revenues become serious business and more and more competition started to spring up for Black Friday shoppers the rules suddenly started to change. Retailers began to use television advertising to attract people to their sales on Black Friday and the gifts started to become more and more elaborate. Then retailers came to the conclusion that if they were open first on Black Friday then they would surely get all the shoppers so the stores started opening at 5:30am, then 4:30am, and it has gotten to the point where many retailers now open at 12:01am on Black Friday and they are met with a line of shoppers extending for hundreds of yards! The specials that they offer are amazing sometimes. A 20” flat panel color television set was a popular Black Friday special in 2006. There have been $18 VCRs and then later on they turned into $18 DVD players. There were specials that no one could turn down and soon the crowds were getting bigger and more unruly.
In 2006 a woman was trampled as her local Wal-Mart opened its doors for Black Friday. Two more people were trampled in a different Wal-Mart on the same morning. Best Buy stores reportedly got so many people in 2006 that they had to call in police to help them enforce a policy of only a certain amount of people in the store at a time to reduce damage to store merchandise and the reduce the possibility of theft. Xmas revenues have become so important that they are becoming a craze not only with retailers but with consumers as well. With the advent of the internet less and less people are shopping at stores but yet Black Friday continues to get more and more popular. It is hard to say what retail stores will do to try and reclaim some of the business they are losing to the internet but you can rest assured that it will involve Xamas revenues in some way.